Senior CRM & Lifecycle Marketing Lead

BoF Careers

New York (NY)

On-site

USD 140,000 - 190,000

Full time

9 days ago

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Job summary

Ralph Lauren Corporation seeks a Senior Manager, Lifecycle & Customer Marketing to evolve CRM from siloed channels to a connected, customer-led model. You will drive planning across Email, SMS and App Push, leveraging customer behavior across e-commerce and retail to grow engagement and lifetime value.

The role requires strategic, hands-on leadership and collaboration with Creative, E‑Commerce, Retail Marketing, Merchandising and Planning.

Qualifications

7+ years of CRM/lifecycle marketing experience in fashion, luxury or retail.
Strong expertise in Email and SMS marketing, with hands-on ownership of campaigns and journeys.
Analytical mindset with experience using first-party data, segmentation and forecasting to drive decisions.
Ability to balance performance rigor with brand instincts, coordinating between insights, creative review and messaging.
Experience managing agencies and external partners with clear direction and accountability.

Responsibilities

Own CRM planning and activation across Email, SMS and App Push to strengthen engagement and lifetime value.
Identify lifecycle opportunities using customer behavior across e-commerce and stores to broaden addressable audiences.
Translate brand moments into cohesive customer experiences and manage calendars across campaigns.
Lead testing, optimization and performance forecasting for CRM channels with cross-functional partners.
Develop journeys for acquisition, retention and reactivation and collaborate with Analytics to improve measurement.