CRM & Marketing Automation Leader (Remote)

Matcha; Northern (KY); Hybrid; USD 134,000 - 149,000; Full time

Benefits offered by this job

401k with match

Flexible PTO

Paid holidays

Paid service days

4 week paid sabbatical

12 week paid parental leave

Health benefits starting day 1

Job summary

InStride Health is seeking a Senior Manager, Marketing Operations to lead the CRM systems, data, and automation behind how families and referring providers find us and move through the application process. The role bridges marketing, sales, payor, and clinical operations to ensure a single, actionable view for all teams.

You will own CRM strategy, hands-on tooling, and AI-enabled audience building, with a focus on strengthening the CRM foundation.

Qualifications

• 5+ years in CRM systems management or marketing/revenue operations.
• Hands-on Zoho CRM experience preferred; HubSpot or Salesforce experience acceptable.
• Proven experience directly managing people and setting clear priorities.
• Track record of improving sales team efficiency with AI/automation.
• Strong strategic thinking across marketing systems and data flows.
• Experience in healthcare or HIPAA-regulated environments is a plus.

Responsibilities

• Govern our CRM and connected marketing tools: data model, automation, permissions, data quality.
• Set strategy and drive execution with Marketing, Sales, Product, Admissions, and Data teams.
• Manage and develop the CRM Administrator to focus on strategic priorities.
• Define end-to-end journey from first contact to enrollment; work with analytics on scoring and routing.
• Represent marketing needs in product and engineering planning; align roadmaps.
• Build audiences and use AI to surface campaign opportunities and underserved territories.
• Design how marketing-generated interest reaches territory managers with targeting and automation.
• Provide payor team with reporting on utilization, coverage, and referral volumes.

Skills

CRM systems management

Marketing operations

AI in marketing

Analytics and funnel tracking

People management

CRM strategy and governance

Cross-functional collaboration

Tools

Zoho CRM

HubSpot

Salesforce

Job description

InStride Health is seeking a Senior Manager, Marketing Operations to lead the CRM systems, data, and automation behind how families and referring providers find us and move through the application process. The role bridges marketing, sales, payor, and clinical operations to ensure a single, actionable view for all teams.

You will own CRM strategy, hands-on tooling, and AI-enabled audience building, with a focus on strengthening the CRM foundation.