Senior CRM Content Architect (AI-Powered, Hybrid)

Neighborly®; Irving (TX); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Comprehensive benefits

Equity and bonus opportunities

Job summary

Neighborly seeks a Senior CRM Content Specialist to lead content across email, SMS, and app channels, leveraging AI tools to scale output for 20 brands. The role collaborates with Customer Engagement, Digital, and Brand Marketing teams to ensure on-brand, compliant communications.

You will own content calendars, refine tone, and translate brand voice into AI prompts, with a focus on performance-driven improvements and audience-specific messaging.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, Advertising, Journalism, or related field.
• 3-5 years of experience in email marketing, CRM marketing, or copywriting roles.
• Proven experience writing for customer relationship management marketing channels (e.g., email, SMS/text, direct mail, mobile app).
• Experience developing or working within brand voice/tone of voice systems.
• Experience using AI tools (e.g., ChatGPT, Claude, Copilot) to create marketing content.
• Experience working across multiple brands or campaigns preferred.
• Equivalent combination of education and relevant experience may be considered.

Responsibilities

• Coordinate across cross-functional teams to build content library across email marketing, SMS/text, and app/portal customer communications like app notifications.
• Maintain, enhance, update AI-powered tools and agents to scale content creation.
• Write copy and choose imagery for marketing communications across CRM marketing automation channels.
• Maintain and partner with brand teams refine tone-of-voice guidelines across the portfolio of brands in partnership with marketing teams.
• Translate brand voice into structured prompts and workflows for consistent AI-generated output.
• Own master content calendar strategy across the portfolio of 20 brands.
• Adapt messaging for different audiences, services, and stages of the customer journey.
• Use performance data to refine messaging, including testing and optimizing headlines, hooks, and offers.
• Ensure all copy aligns with brand standards, legal guidelines, and campaign objectives.
• Collaborate with Creative Directors, designers, CRM team, and brand marketing teams to deliver cohesive CRM creative content

Skills

Email marketing

CRM marketing

Copywriting

AI tools experience

Brand voice

Education

Bachelor’s degree in Business, Marketing, Communications, Advertising, Journalism, or related field

Tools

AI content tools

Job description

Neighborly seeks a Senior CRM Content Specialist to lead content across email, SMS, and app channels, leveraging AI tools to scale output for 20 brands. The role collaborates with Customer Engagement, Digital, and Brand Marketing teams to ensure on-brand, compliant communications.

You will own content calendars, refine tone, and translate brand voice into AI prompts, with a focus on performance-driven improvements and audience-specific messaging.