Senior CRM Content Specialist

Dwyer Franchising LLC; Irving (TX); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Comprehensive benefits offerings

Equity and bonus opportunities

Job summary

Neighborly is seeking a Senior CRM Content Specialist to lead content across email, SMS, and app channels. You will leverage AI tools to scale content across 20 brands and coordinate with Customer Engagement, Digital, and Brand Marketing teams.

You will write copy, refine tone-of-voice, and manage prompts/workflows for consistent AI output, while using performance data to optimize headlines and offers.

Qualifications

• Bachelor’s degree or equivalent experience in a related field.
• 3–5 years of experience in email marketing, CRM marketing, or copywriting.
• Experience writing for CRM channels (email, SMS, app) and brand voice systems.
• Experience using AI tools to create marketing content.

Responsibilities

• Coordinate content across email, SMS, and app communications.
• Maintain and scale AI-powered content tools and workflows.
• Write copy and select imagery for CRM communications.
• Refine tone-of-voice guidelines across 20 Neighborly brands.
• Translate brand voice into prompts and AI workflows.
• Own master content calendar for 20 brands.

Skills

CRM marketing

Copywriting

AI tools

Brand voice

Cross-functional teamwork

Education

Bachelor’s degree in Business/Marketing/Communications/Advertising/Journalism

Tools

AI tools (ChatGPT/Claude/Copilot)

Job description

Are you looking for a place where you can bring your skills in CRM content creation? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

The Senior CRM Content Specialist is responsible for leading processes to build content across channels such as email marketing, SMS/text, and app-based marketing automation. As a member of the Creative team, this role will create and leverage AI tools to enable content creation at scale across the portfolio of 20 brands under the Neighborly umbrella. They will coordinate across multiple cross-functional teams – including Customer Engagement, Digital, and Brand Marketing – in order to fulfill content needs. Bring your experience and be empowered to innovate.

As a Senior CRM Content Specialist on the Creative team, a typical day for you will include:

• Coordinate across cross-functional teams to build content library across email marketing, SMS/text, and app/portal customer communications like app notifications
• Maintain, enhance, update AI-powered tools and agents to scale content creation
• Write copy and choose imagery for marketing communications across CRM marketing automation channels
• Maintain and partner with brand teams refine tone-of-voice guidelines across the portfolio of brands in partnership with marketing teams
• Translate brand voice into structured prompts and workflows for consistent AI-generated output
• Own master content calendar strategy across the portfolio of 20 brands
• Adapt messaging for different audiences, services, and stages of the customer journey
• Use performance data to refine messaging, including testing and optimizing headlines, hooks, and offers
• Ensure all copy aligns with brand standards, legal guidelines, and campaign objectives
• Collaborate with Creative Directors, designers, CRM team, and brand marketing teams to deliver cohesive CRM creative content

Required Qualifications:

• Bachelor’s degree in Business, Marketing, Communications, Advertising, Journalism, or related field
• 3–5 years of experience in email marketing, CRM marketing, or copywriting roles
• Proven experience writing for customer relationship management marketing channels (e.g., email, SMS/text, direct mail, mobile app)
• Experience developing or working within brand voice/tone of voice systems
• Experience using AI tools (e.g., ChatGPT, Claude, Copilot) to create marketing content
• Experience working across multiple brands or campaigns preferred
• Equivalent combination of education and relevant experience may be considered.

Preferred Qualifications:

• Adept at creating new operating processes and refining for efficiency
• Comfortable using AI tools to support and scale copywriting workflows
• Analytical mindset with ability to interpret performance data and apply insights

Work Environment & Schedule: Full-time, Monday–Friday, 8:00 AM–5:00 PM CT.

Hybrid work model Office locations: 500 E John Carpenter Fwy, Irving, TX 1010 N University Parks Drive, Waco, TX.

Competitive Pay: Commensurate with experience.

Benefits:

• Comprehensive benefits offerings available through Neighborly
• Neighborly Benefits Financial Benefits: Equity and bonus opportunities

Physical Requirements: The physical demands described here are representative of those required to successfully perform the essential functions of this role. The Associate must be able to stand and sit in an office environment; see, hear, and communicate effectively; and use standard office equipment and computers. This role also requires the ability to lift and move equipment, supplies, and materials, including items weighing up to25 pounds. The Associate is exposed to typical office working conditions. Reasonableaccommodationsmay be provided to enable individuals with disabilities to perform essential functions. These statements are intended to describe the general nature and level of work performed and are not an exhaustive list of all responsibilities. We reserve the right to modify this job description at anytime.

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

Brand: Neighborly - USA

Shared Services Neighborly is a local network of home service brands that will connect you to very specific vetted local experts. Our family of service professionals work with rigorous quality standards to repair, maintain, and enhance your home. Neighborly has been in operation since 1981. Since that time—when we started with just one brand—we’ve grown to a community of over 28 global consumer brands focused on repairing, maintaining and enhancing customers’ homes and properties. More than 40 years later, 5,500 franchise owners in six countries all over the globe now represent our service-based franchise company. Neighborly’s Family of Home Service Brands: Neighborly Aire Serv Dryer Vent Wizard Five Star Painting Glass Doctor HouseMaster Molly Maid Mosquito Joe Mr. Appliance Mr. Electric Mr. Handyman Mr. Rooter Plumbing Portland Glass Precision Door Service Rainbow Restoration Real Property Management ShelfGenie The Grounds Guys Window Genie ProTect Painters

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