CRM Campaigns Leader Hyper-Personalized Customer Engagement

Walgreens; Chicago (IL); On-site; USD 125,000 - 219,000; Full time

Job summary

Walgreens is seeking a Senior Manager of CRM Operations to lead marketing campaigns across retail channels, partnering with Merchandising, Loyalty, Digital, Analytics, and MarTech teams. You will translate business objectives into scalable CRM strategies, driving engagement, loyalty, and sales while ensuring data-driven personalization and operational excellence.

The role requires deep ACC/AEM expertise, strong leadership, and the ability to manage offshore resources and complex stakeholder

Qualifications

• Bachelor’s degree with 4+ years in Marketing, Insights, Data Strategy, Healthcare, or Digital OR a high school diploma with 7+ years in the same areas.
• Expertise in Adobe Campaign Classic (ACC) and Adobe Experience Manager (AEM).
• Experience building relationships at all levels of the organization, including executives.
• Experience analyzing data to identify issues, trends, or exceptions to drive improvements.

Responsibilities

• Acts as team expert on Adobe Campaign Classic (ACC) and Adobe Experience Manager (AEM).
• Manages and serves as the single point of contact for offshore resources.
• Ensures optimized data flow to and from ACC for marketing effectiveness measurements.
• Represents CRM in forums and projects focusing on enhancements or IT development.
• Improves processes and governance related to CRM operations.
• Contributes to hyper personalized customer experiences leveraging 1st party data across channels.
• Advises CRM solutions with Marketing, Product, Digital Commerce, and IT partners.
• Balances priorities across stakeholders to represent CRM requirements within enterprise initiatives.
• Shares information with cross functional partners and leaders to improve CRM planning.
• Provides ongoing training and development for onshore/offshore team members.

Skills

Adobe Campaign Classic

Adobe Experience Manager

Leadership

Cross-functional teamwork

Data-driven marketing

Education

Bachelor's Degree

High School Diploma

Tools

Adobe Campaign Classic

Adobe Experience Manager

Job description

Walgreens is seeking a Senior Manager of CRM Operations to lead marketing campaigns across retail channels, partnering with Merchandising, Loyalty, Digital, Analytics, and MarTech teams. You will translate business objectives into scalable CRM strategies, driving engagement, loyalty, and sales while ensuring data-driven personalization and operational excellence.

The role requires deep ACC/AEM expertise, strong leadership, and the ability to manage offshore resources and complex stakeholder