Senior CRM Campaigns Leader (ACC/AEM Expert)

Walgreens; Deerfield (IL); On-site; USD 125,000 - 219,000; Full time

Job summary

Walgreens is seeking a CRM Senior Manager, Retail Campaigns to lead data-driven, personalized marketing campaigns across retail channels. You will partner with Merchandising, Loyalty, Digital, Analytics, and MarTech to translate business goals into scalable CRM strategies and measurable business impact.

The role requires ACC/AEM expertise, cross-functional leadership, and the ability to drive data-driven improvements while maintaining operational excellence. Travel up to 10% may be required.

Qualifications

• Bachelor’s Degree or equivalent plus 4+ years in Marketing, Insights, Data Strategy, Healthcare, Strategy, or Digital.
• Experience with ACC and AEM delivering CRM campaigns.
• Proven ability to build relationships at all levels, including executives.
• Experience analyzing customer data to drive campaign improvements.
• Experience leading cross-functional teams and contributing to financial decisions.

Responsibilities

• Acts as team expert on Adobe Campaign Classic (ACC) and Adobe Experience Manager (AEM).
• Manages offshore resources and serves as single point of contact.
• Ensures optimized data flow to/from ACC for campaign measurements.
• Represents CRM in forums and IT projects including audience tools and vendor reviews.
• Improves CRM governance and processes for operational excellence.
• Leads personalization leveraging 1st party data across channels.
• Advises Marketing, Product, Digital Commerce, and IT partners on CRM solutions.
• Balances priorities across stakeholders to meet CRM objectives.
• Shares information with cross-functional partners to improve CRM planning.

Skills

Adobe Campaign Classic

Adobe Experience Manager

Leadership

Data analysis

Cross-functional collaboration

Education

Bachelor's Degree

High School Diploma/GED

Tools

Adobe Campaign Classic (ACC)

Adobe Experience Manager (AEM)

Job description

Walgreens is seeking a CRM Senior Manager, Retail Campaigns to lead data-driven, personalized marketing campaigns across retail channels. You will partner with Merchandising, Loyalty, Digital, Analytics, and MarTech to translate business goals into scalable CRM strategies and measurable business impact.

The role requires ACC/AEM expertise, cross-functional leadership, and the ability to drive data-driven improvements while maintaining operational excellence. Travel up to 10% may be required.