Senior CRM Campaign Lead — Email Growth & Personalization

LendingTree; Charlotte (NC); Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) matching

Generous time off

Wellness programs and resources

Annual performance bonus eligibility

Job summary

LendingTree is looking for a Senior CRM Campaign Specialist to lead email marketing programs for the Insurance business. You will execute campaigns, analyze results, and optimize journeys with a hands-on, data-driven approach.

You’ll collaborate with CRM, marketing, analytics, and technology teams to design and deploy targeted email campaigns, testing, and improvements that drive engagement and growth.

Qualifications

• 3–5 years of experience in email marketing or customer lifecycle marketing, preferably in a B2C environment.
• Strong understanding of email marketing best practices, deliverability, segmentation, personalization, and automation.
• Hands-on experience building and executing email campaigns.
• Experience with A/B testing and using campaign performance data to inform decisions.
• Strong analytical skills and the ability to translate data into actionable insights.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Excellent organization and attention to detail.
• Strong communication and presentation skills.
• Experience collaborating effectively with cross-functional teams and internal stakeholders.

Responsibilities

• Partner with internal stakeholders to develop and execute email programs that drive business growth and customer engagement.
• Own the execution of automated and one-time email campaigns, including segmentation, personalization, testing, and deployment.
• Contribute to CRM planning, strategy, campaign roadmaps, and timelines.
• Analyze campaign performance and develop A/B tests to measure the impact of changes on key performance indicators.
• Identify and implement opportunities to improve campaign content, design, targeting, templates, and customer journeys.
• Communicate campaign timing, targeting, scope, and results to internal stakeholders.
• Continuously optimize email workflows and communications journeys to improve engagement and conversion.
• Partner with internal technology teams to create and enhance customer communications journeys as needed.

Skills

Email marketing

Deliverability

Segmentation

Personalization

Automation

A/B testing

Campaign execution

Analytical skills

Project management

Attention to detail

Communication

Cross-functional collaboration

Job description

LendingTree is looking for a Senior CRM Campaign Specialist to lead email marketing programs for the Insurance business. You will execute campaigns, analyze results, and optimize journeys with a hands-on, data-driven approach.

You’ll collaborate with CRM, marketing, analytics, and technology teams to design and deploy targeted email campaigns, testing, and improvements that drive engagement and growth.