Senior CRM Analyst: Segmentation, Campaigns & Insights

Darden Restaurants Inc.; Orlando, Northern (FL, KY); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Darden Restaurants Inc. is seeking a Sr. CRM Analyst in Orlando to drive audience segmentation, profiling, and CRM campaign optimization.

You will bridge Marketing, IT, Analytics, and external partners to ensure data integrity and accurate targeting across enterprise marketing platforms. The role focuses on building robust guest audiences, validating data integrations, and delivering actionable insights that impact revenue growth.

Responsibilities

• Design and evolve customer segmentation frameworks for targeted campaigns.
• Support end-to-end build, testing, deployment, and optimization of CRM campaigns across platforms.
• Evaluate campaign performance data to identify opportunities for guest acquisition, retention, and reactivation.
• Establish guest profiles and audience definitions using multi‑dimensional data.

Skills

SQL querying

Data analytics

Cross‑functional collaboration

Storytelling with data

Campaign measurement

Tools

Snowflake

Power BI

Tableau

Job description

Darden Restaurants Inc. is seeking a Sr. CRM Analyst in Orlando to drive audience segmentation, profiling, and CRM campaign optimization.

You will bridge Marketing, IT, Analytics, and external partners to ensure data integrity and accurate targeting across enterprise marketing platforms. The role focuses on building robust guest audiences, validating data integrations, and delivering actionable insights that impact revenue growth.