Senior Analyst, CRM

Darden Restaurants Inc.; Orlando, Northern (FL, KY); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Darden Restaurants Inc. is seeking a Sr. CRM Analyst in Orlando to drive audience segmentation, profiling, and CRM campaign optimization.

You will bridge Marketing, IT, Analytics, and external partners to ensure data integrity and accurate targeting across enterprise marketing platforms. The role focuses on building robust guest audiences, validating data integrations, and delivering actionable insights that impact revenue growth.

Responsibilities

• Design and evolve customer segmentation frameworks for targeted campaigns.
• Support end-to-end build, testing, deployment, and optimization of CRM campaigns across platforms.
• Evaluate campaign performance data to identify opportunities for guest acquisition, retention, and reactivation.
• Establish guest profiles and audience definitions using multi‑dimensional data.

Skills

SQL querying

Data analytics

Cross‑functional collaboration

Storytelling with data

Campaign measurement

Tools

Snowflake

Power BI

Tableau

Job description

# Senior Analyst, CRM1000 Darden Center Dr, Orlando FL 32837## Job DescriptionState Benefits OverviewJOB OVERVIEW:The Sr. CRM Analyst provides technical and analytical expertise in customer segmentation, guest profiling, campaign execution, performance measurement, and the optimization of enterprise CRM marketing systems. This role serves as a critical bridge between Marketing, IT, Analytics, and external vendors, ensuring customer data integrity, campaign accuracy, and effective audience targeting. The analyst is responsible for defining guest audiences and profiles, supporting CRM campaign development and execution, validating data integrations, conducting testing and quality assurance, and delivering actionable customer insights that drive business impact and revenue growth.ROLES AND RESPONSIBILITIES:-Design and evolve customer segmentation frameworks that enable personalized marketing communications and ensure the right guest receives the right message at the right time.-Support the end-to-end build, testing, deployment, and optimization of CRM campaigns across enterprise marketing platforms.-Evaluate customer, transactional, digital engagement, and campaign performance data to uncover opportunities for guest acquisition, retention, and reactivation.-Establish and enhance guest profiles and audience definitions for each brand using demographic, behavioral, transactional, geographic, and engagement data.-Generate recurring and ad hoc reporting and deliver actionable insights that measure campaign performance, customer engagement, segmentation effectiveness, customer value, and key CRM KPIs.-Administer audience qualification rules, journey logic, trigger criteria, workflow schedules, and contact policies to ensure accurate and timely campaign delivery.-Leverage SQL and CDP platforms to create audiences, validate targeting logic, troubleshoot campaign issues, and ensure customer data is accurately represented across systems.-Partner with Marketing, CRM Strategy, Business Intelligence, Data Engineering, Technology teams, and external partners to develop scalable audience and campaign solutions.-Syndicate first-party audience segments to social media platforms, collaborating with Paid Media teams to support audience-based targeting strategies.-Investigate and resolve customer data and digital communication issues by validating data accuracy, identifying root causes, and implementing corrective actions with cross-functional partners.REQUIRED TECHNICAL SKILLS:-3+ years of experience in an analytical, reporting, customer insights, marketing operations, or other data-focused role supporting business decision-making.-Intermediate SQL querying skills and knowledge of relational databases, including experience leveraging Snowflake or similar enterprise data environments.-Ability to develop and support customer segmentation strategies, audience targeting approaches, customer lifecycle initiatives, and campaign workflows.-Understanding of data integration and ETL best practices, quality assurance methodologies, data validation techniques, and production support processes.-Strong analytical, troubleshooting, and problem-solving skills, with the ability to translate data into actionable business recommendations.-Proficiency with reporting, business intelligence, and data visualization tools such as Power BI, Tableau, or similar platforms.-Knowledge of data management, governance, and data quality best practices.-Demonstrated ability to synthesize and communicate complex analytical findings to both technical and non-technical stakeholders, driving informed business decisions.