Strategic CRM Segmentation Architect

NextPath Career Partners; Orlando (FL); Hybrid; USD 44,000 - 61,000; Full time

Job summary

NextPath Workforce Solutions in Orlando, FL is seeking a CRM Campaign Segmentation Analyst for a hybrid (remote/onsite) contract role. The position focuses on building precise audience segments, running multi-channel campaigns, and delivering actionable reports.

You will work with SQL queries, Simon CDP, and BI tools like Power BI/Tableau to ensure data quality, create impactful dashboards, and support marketing initiatives in a fast-paced environment.

Qualifications

• BA/BS in Information Technology, Database Marketing, or related field.
• 4+ years of CRM/audience segmentation experience.
• Strong SQL or similar querying skills.
• Experience with a CDP or campaign orchestration platform — Simon CDP preferred.
• Hands-on experience building targeted audiences for multi-channel campaigns (email, SMS, social, app, direct mail).
• Power BI or Tableau experience.
• Strong QA and attention to detail with campaign files and data.

Responsibilities

• Build and deliver accurate audience files across multiple channels using the Simon CDP platform.
• Create reports to support operational, strategic, and business initiatives.
• Conduct QA testing on segments, flows, and output files to ensure accuracy and performance.
• Build reports and dashboards to track campaign performance and investigate data issues.
• Maintain campaign calendars and file deadlines.
• Ensure all campaign data files are securely delivered and archived.
• QA all data files for accuracy before delivery

Skills

CRM segmentation

SQL

Data analysis

QA/testing

Audience targeting

Power BI

Education

BA/BS in IT or related field

Tools

Simon CDP

Power BI

Tableau

Job description

NextPath Workforce Solutions in Orlando, FL is seeking a CRM Campaign Segmentation Analyst for a hybrid (remote/onsite) contract role. The position focuses on building precise audience segments, running multi-channel campaigns, and delivering actionable reports.

You will work with SQL queries, Simon CDP, and BI tools like Power BI/Tableau to ensure data quality, create impactful dashboards, and support marketing initiatives in a fast-paced environment.