Senior CRM Administrator: Slate & AI Automation (Remote)

Northwood University; Midland (MI); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Remote work possible

On-campus presence in Midland asNeeded

Job summary

Northwood University, America's Free-Enterprise University, seeks a CRM Administrator to lead Slate administration, optimize performance, and support enrollment, admissions, and engagement goals.

You will manage user access, workflows, reports, dashboards, and data integration with Colleague and other systems, while exploring AI-enabled automation to improve efficiency and decision-making. Remote work may be available; periodic on-campus presence in Midland, MI is required.

Qualifications

• Bachelor’s degree required; master’s preferred.
• 3-5+ years of experience with CRM/ERP systems, preferably Slate and Colleague, in higher education.
• Working knowledge of AI tools and their application in operations and automation.
• Experience building CRM queries, reports, dashboards, workflows, and communication campaigns.
• Knowledge of enrollment management, admissions operations, recruitment funnels, or student lifecycle processes.
• Ability to translate business needs into technical CRM requirements and practical user solutions.
• Understanding of data privacy, security, and compliance expectations related to student records.
• Experience with data integration, system interoperability, and managing data across multiple platforms.
• Ability to provide effective, quality service to our internal and external customers.
• Strong project management and organizational skills.

Responsibilities

• Oversee Slate daily operations, system performance, configuration, and ongoing optimization.
• Serve as the primary administrator for Slate, including user access, profiles, roles, permissions, and routine system administration.
• Translate business needs into CRM solutions by developing workflows, queries, reports, and process improvements that support recruitment, admissions, and engagement.
• Build and maintain dashboards that provide clear visibility into enrollment funnel activity, performance trends, and conversion opportunities.
• Manage CRM-based communication tools, including email and SMS campaigns, to support timely and effective outreach.
• Coordinate CRM integrations with Colleague, the website, marketing platforms, and other enterprise systems to promote accurate, consistent data flow.
• Lead CRM-related projects by defining priorities, tracking milestones, monitoring system activity, and ensuring timely completion of deliverables.
• Partner with Enrollment, Marketing, IT, and other stakeholders to align CRM initiatives with institutional priorities.
• Identify opportunities to use automation and AI-enabled tools to improve CRM efficiency, communication, reporting, and decision-making.
• Provide training, documentation, and responsive support to strengthen user adoption and effective Slate use across the institution.

Skills

CRM systems

ERP systems

Slate & Colleague

AI tools

CRM queries/reports/dashboards

Workflow automation

Communication campaigns

Enrollment management knowledge

Data privacy & security

Project management

Education

Bachelor's degree

Master's degree

Tools

Slate

Colleague

Job description

Northwood University, America's Free-Enterprise University, seeks a CRM Administrator to lead Slate administration, optimize performance, and support enrollment, admissions, and engagement goals.

You will manage user access, workflows, reports, dashboards, and data integration with Colleague and other systems, while exploring AI-enabled automation to improve efficiency and decision-making. Remote work may be available; periodic on-campus presence in Midland, MI is required.