CRM Manager

Socket.dev; Memphis (TN); On-site; USD 70,000 - 100,000; Full time

Job summary

Socket.dev in Memphis is seeking a CRM Manager to lead the strategic administration and continuous improvement of the Slate CRM environment across undergraduate admissions, academic units, and enrollment services.

You will collaborate with CRM super users and campus stakeholders to design, configure, and optimize workflows, forms, and integrations, while delivering training and maintaining data integrity.

Qualifications

• Bachelor’s degree in a relevant area with CRM experience in higher education.
• Authorized to work in the U.S.; no visa sponsorship.

Responsibilities

• Design, configure, develop, maintain, and continuously improve the Slate CRM.
• Build and maintain forms, portals, workflows, communications, reports, dashboards, and automations.
• Develop and implement new CRM functionality to support admissions, program offices, and enrollment goals.
• Coordinate data integrations between Slate, Banner, and third-party systems.
• Provide CRM training, create user guides, and support end users.
• Perform data governance, audits, and data quality improvement.

Skills

CRM administration

Slate CRM

Data governance

User training

Workflow automation

Education

Bachelor's degree in relevant area

Job description

The CRM Manager is responsible for the strategic administration, design, development, maintenance, and continuous improvement of the university's Customer Relationship Management (CRM) system. Working collaboratively with a team of CRM super users and campus stakeholders, this position ensures the CRM effectively supports undergraduate admissions, academic units, international programs, student success, enrollment services, and other university departments. The CRM Manager serves as one of the primary functional experts for Slate, overseeing system configuration, workflow automation, data integrity, integrations, training, and ongoing optimization to enhance operational efficiency, support enrollment goals, with the goal of improving the user experience.

Responsibilities

Essential Duties and Responsibilities
In collaboration with a team of CRM super users, serves as a primary administrator responsible for the design, configuration, development, maintenance, and continuous improvement of all aspects of the Slate CRM environment. Builds, configures, and maintains application forms, portals, workflows, communications, events, queries, reports, dashboards, reader configurations, and automation rules. Develops and implements new CRM functionality to support Undergraduate Admissions, Academic Units, International Programs, Student Success, Enrollment Management, and other university departments. Evaluates business processes and recommend system enhancements that improve efficiency, data quality, and user experience. Troubleshoots system issues and coordinate testing and implementation of new features and enhancements. (65%)

Collaborates with the Office of Information Technology and the Associate Vice Provost for Strategic Analytics to develop, maintain, and enhance bi-directional data integrations between Slate, Banner, and other third-party systems. Monitors data imports, exports, and integrations to ensure accuracy, reliability, and timely processing. Assists with testing and implementation of new integrations and system enhancements. (15%)

Performs application cycle and term maintenance to ensure seamless transitions between admission cycles and academic semesters. Updates application configurations, workflows, communications, and related system components to support each recruitment cycle. (5%)

Develops and delivers training for CRM users across the university. Creates and maintains training materials, user guides, and documentation. Provides ongoing support to end users and communicate updates to system functionality, policies, and procedures. (5%)

Audits the CRM to ensure the accuracy, consistency, and integrity of institutional data. Identifies and resolves duplicate, incomplete, or inaccurate records while maintaining data governance standards. Performs routine data cleanup and quality assurance activities to support the effective operation of the university's shared CRM environment. (5%)

Other duties as assigned. (5%)

Qualifications

Bachelor’s degree in relevant area and two years of CRM experience in a higher education environment. An equivalent combination of education, training and experience may be substituted for the degree requirement.

Applicants must be authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.