Pharma Creative Strategy Lead for Creator Campaigns

Publicis Groupe ANZ; New York, Northern (NY, KY); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe in New York seeks an Associate Director, Creative Strategy to lead insight-led, creator-first storytelling for a Pharma client and a portfolio of Fortune 500 brands. You’ll translate brand, category, and audience insights into compelling narratives that educate, engage, and drive measurable impact while balancing regulatory requirements.

You’ll mentor a pod of creator strategists, shape high-visibility campaigns, and collaborate with Strategy, Analytics, and Medical/Regulatory

Qualifications

• 6+ years in creative strategy, brand storytelling, or influencer/creator marketing.
• Previous experience working with health/pharma clients.
• Strong background in developing integrated, data-informed, creator-led creative concepts.
• Proven ability to lead proposals and inspire cross-disciplinary teams.
• Excellent presentation and storytelling skills, both visual and verbal.
• Deep understanding of social platforms, creator culture, and audience behavior.
• Experience mentoring and developing talent within a collaborative environment.

Responsibilities

• Lead creative strategy for dedicated Publicis Groupe clients, transforming insights into compliant, culturally relevant storytelling platforms.
• Translate audience, category, and platform data into actionable creative ideas that drive measurable brand and business outcomes.
• Partner with Strategy, Analytics, and Medical/Regulatory teams to ensure concepts are rooted in proof points and aligned with brand and compliance standards.
• Oversee influencer brief development, ensuring creative excellence, accuracy, and authenticity across all content.
• Collaborate with Client Solutions, Creator Partnerships, Campaign, and Design teams to bring ideas to life seamlessly and visually.
• Mentor and manage a pod of creative strategists, fostering growth, consistency, and strategic rigor across all work.
• Partner with Creative Operations to balance workloads, allocate resources, and maintain team efficiency.
• Build scalable creative frameworks and best practices that strengthen storytelling, compliance, and cultural impact.
• Represent Creative Strategy in client and inter-agency presentations, articulating ideas clearly and persuasively.
• Stay ahead of emerging trends in creator marketing, consumer health, and digital storytelling to inform innovation.

Skills

Creative strategy

Brand storytelling

Influencer/creator marketing

Presentation & storytelling

Mentoring & leadership

Job description

Publicis Groupe in New York seeks an Associate Director, Creative Strategy to lead insight-led, creator-first storytelling for a Pharma client and a portfolio of Fortune 500 brands. You’ll translate brand, category, and audience insights into compelling narratives that educate, engage, and drive measurable impact while balancing regulatory requirements.

You’ll mentor a pod of creator strategists, shape high-visibility campaigns, and collaborate with Strategy, Analytics, and Medical/Regulatory