Senior Creative Strategy Director - Brand Launch Leader

Darkroom Studios, LLC; New York (NY); Hybrid; USD 160,000 - 220,000; Full time

Benefits offered by this job

Unlimited PTO

Remote-First Culture

Health & Wellness

401(k) with company match

Parental Leave

Job summary

Darkroom Studios, LLC is seeking a senior creative leader to own the brand narrative for a flagship product across paid, social, email, and retention channels. You will partner with leadership, guide designers, and steer a one-account strategy.

This role emphasizes hands-on direction, data-informed testing, and executive presentation. You will build AI-enabled workflows, lead a craft-focused team, and deliver campaigns that move metrics.

Qualifications

• 6+ years in creative strategy or leadership, including director level.
• You have shaped brand positioning, messaging, and voice for consumer brands.
• You lead across paid, social, and retention with strong writing ability.
• You own production end to end from brief to delivery with speed and quality.

Responsibilities

• Own creative positioning for the brand and its new product launch.
• Lead copy and messaging end to end across channels and formats.
• Drive full-funnel creative strategy across paid, social, and retention.
• Concept and lead large, integrated campaigns from idea to results.
• Own the testing roadmap and balance brand and performance goals.
• Provide hands-on direction to designers and editors, including feedback in real time.
• Read performance data and translate into next concepts for growth.
• Present campaigns to client leadership with clarity and rationale.
• Collaborate daily with media, analytics, and client partners.

Skills

Creative leadership

Brand marketing

Copywriting

Storytelling

Data analysis

Team management

Client presentation

Tools

Claude

Midjourney

Runway

Figma

Adobe Creative Suite

Job description

Darkroom Studios, LLC is seeking a senior creative leader to own the brand narrative for a flagship product across paid, social, email, and retention channels. You will partner with leadership, guide designers, and steer a one-account strategy.

This role emphasizes hands-on direction, data-informed testing, and executive presentation. You will build AI-enabled workflows, lead a craft-focused team, and deliver campaigns that move metrics.