Senior Creative Strategist, Collectibles

Triplespeed; Los Angeles (CA); On-site; USD 60,000 - 110,000; Full time

Job summary

Triplespeed incubates viral consumer brands in the United States and scales them until they become independent companies. In 12 months we grew three apps to over $70M in combined annual run rate, bootstrapped with no outside capital.

As a creative marketer at Triplespeed, you will craft performance-driven ads, own the creative strategy, and test concepts at scale across Meta, TikTok, and YouTube. You’ll shape briefs for editors and collaborate with designers, aiming to build a fast-growing

Qualifications

• 1–5 years in direct-response copywriting, creative strategy or performance marketing.
• Strong understanding of Meta, TikTok and YouTube advertising.
• Experience creating performance-driven ads with measurable results.
• Strong direct-response copywriting and storytelling skills.
• Strong understanding of consumer psychology and persuasion.
• Comfortable using performance data to make creative decisions.
• Able to turn strategy into clear briefs for designers and editors.
• Strong communication and collaboration skills.
• Comfortable in a fast-paced, high-ownership environment.
• Portfolio of ads or campaigns with metrics.

Responsibilities

• Create winning creatives.
• Own creative strategy and drive ad spend across social platforms.
• Research customer psychology and buying triggers.
• Develop buyer personas and messaging frameworks.
• Write hooks, scripts, headlines and CTAs.
• Create briefs for editors and designers.
• Analyze ads to identify patterns and optimize.
• Test concepts and variations quickly.
• Collaborate with editors and designers to realize concepts.
• Use ROAS, CTR, CPA, and conversions to guide decisions.
• Research competitors and trends.
• Shape the creative roadmap across Triplespeed’s apps.
• Build systems to produce and test creatives at scale.
• Grow into a leadership role and help build the team.

Job description

We incubate viral consumer brands in the United States and scale them until they become independent companies.

In 12 months we took three apps, in three unrelated verticals, from zero to over $70M in combined annual run rate. Bootstrapped, with no outside capital. We're one of the fastest-growing bootstrapped companies in the world.

What you’ll do

• Create winning creatives
• Own creative strategy and drive advertising spend across paid social platforms (Meta, TikTok, Snap)
• Research customer psychology, pain points and buying triggers.
• Develop buyer personas, messaging frameworks and creative angles.
• Write hooks, concepts, scripts, headlines and CTAs.
• Create detailed briefs for editors and designers.
• Analyze winning and losing ads to identify creative patterns.
• Develop and rapidly test creative concepts and variations.
• Work with editors and designers to bring concepts to life.
• Use ROAS, CTR, CPA and conversion data to guide creative decisions.
• Research competitors, trends and emerging creative formats.
• Shape the creative roadmap across Triplespeed’s app portfolio.
• Build systems to produce and test winning creatives at scale.
• Grow into a leadership role and help build the creative team.

Who we’re looking for

• 1–5 years in direct-response copywriting, creative strategy or performance marketing.
• Strong understanding of Meta, TikTok and YouTube advertising.
• Experience creating performance-driven ads with measurable results.
• Strong direct-response copywriting and storytelling skills.
• Strong understanding of consumer psychology and persuasion.
• Comfortable using performance data to make creative decisions.
• Able to turn strategy into clear briefs for designers and editors.
• Strong communication and collaboration skills.
• Comfortable in a fast-paced, high-ownership environment.
• Portfolio of ads or campaigns, ideally with performance metrics.

Useful but not required

Experience with DTC brands, consumer apps, subscription businesses, UGC, performance marketing teams, media buying, AI creative tools, and writing for US consumers.

What you get

• Own the creative strategy behind consumer brands reaching millions.
• Work across multiple apps, markets and creative formats.