Senior Creative Strategist – DTC / Direct Response - Europe based

Talentuch; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Talentuch is seeking an experienced, performance-driven Creative Strategist with a strong Direct Response Copywriting background, capable of developing, testing, and scaling winning creatives for DTC brands, primarily on Meta (Facebook/Instagram).

You will conduct competitor, audience, and market research, identify patterns, write compelling ad scripts and hooks, create and test static ads, UGC concepts, and video scripts, and collaborate with creators and video editors to optimize results.

Qualifications

• Proven experience as a Creative Strategist and/or Direct Response Copywriter working with DTC/eCommerce brands.
• Hands-on experience with Meta advertising campaigns spending at least $5,000 per day.
• Strong Direct Response fundamentals, including consumer psychology, persuasive copywriting, hooks, offers, and sales messaging.
• Experience writing video ad scripts, UGC concepts, and conversion-focused static ads.
• Strong analytical skills and the ability to turn competitor research and campaign performance into actionable creative ideas.

Responsibilities

• Conduct competitor, audience, and market research, continuously analyzing winning ads, emerging trends, hooks, and creative formats.
• Identify successful patterns and translate them into original, high-converting creative concepts.
• Write compelling Direct Response ad scripts, hooks, VSL-style concepts, and copy aligned with campaign objectives.
• Create, test, and iterate static ads, UGC concepts, and video scripts, focusing on finding and scaling winning creatives.
• Manage and coordinate UGC creators through a dedicated creator platform.
• Collaborate with video editors and creators, reviewing creative execution and analyzing results to improve future scripts and concepts.
• Use performance data to understand why creatives succeed or fail and continuously optimize for conversions and scale.

Skills

Creative strategy

Direct response copywriting

Meta ads

Ad testing & scaling

Audience research

Tools

Meta Ads Manager

Creator platform

Job description

We are looking for an experienced, performance-driven Creative Strategist with a strong Direct Response Copywriting background, capable of developing, testing, and scaling winning creatives for DTC brands, primarily on Meta (Facebook/Instagram).

Key Responsibilities

• Conduct competitor, audience, and market research, continuously analyzing winning ads, emerging trends, hooks, and creative formats.
• Identify successful patterns and translate them into original, high-converting creative concepts.
• Write compelling Direct Response ad scripts, hooks, VSL-style concepts, and copy aligned with campaign objectives.
• Create, test, and iterate static ads, UGC concepts, and video scripts, focusing on finding and scaling winning creatives.
• Manage and coordinate UGC creators through a dedicated creator platform.
• Collaborate with video editors and creators, reviewing creative execution and analyzing results to improve future scripts and concepts.
• Use performance data to understand why creatives succeed or fail and continuously optimize for conversions and scale.

Required Experience

• Proven experience as a Creative Strategist and/or Direct Response Copywriter working with DTC/eCommerce brands.
• Hands-on experience with Meta advertising campaigns spending at least $5,000 per day.
• Strong Direct Response fundamentals, including consumer psychology, persuasive copywriting, hooks, offers, and sales messaging.
• Experience writing video ad scripts, UGC concepts, and conversion-focused static ads.
• Strong analytical skills and the ability to turn competitor research and campaign performance into actionable creative ideas.

Nice to Have

• Experience writing VSLs (Video Sales Letters) and long-form Direct Response copy.
• Participation in Copy Dojo or similar advanced copywriting communities.
• Experience working with high-revenue DTC brands and scaling creative performance.
• Demonstrated track record of developing winning ads that successfully scaled.