Senior Creative Strategist: Data-Driven Brand Storytelling

Salesforce, Inc.; Seattle (WA); On-site; USD 143,000 - 217,000; Full time

Benefits offered by this job

Time off programs

Medical

Dental

Vision

Mental health support

Paid parental leave

Life and disability insurance

401(k)

Employee stock purchase program

Job summary

Salesforce is seeking a Creative Strategist to bridge data-driven insights with world-class creative execution across advertising, sports partnerships, internal campaigns, and events.

You will translate customer and prospect insights into actionable strategies, guide briefs with creatives, and lead validation testing to ensure compelling, ROI-focused work that elevates brand awareness and relevance across the Marketing org.

Qualifications

• 8+ years of experience in creative strategy, brand planning, or creative insights/research roles, with at least 3 years in B2B tech or large-scale global brands.
• Expertise spanning multiple creative disciplines: advertising, sports partnerships, experiential/events, and internal communications.
• A strong portfolio of creative briefs and strategies that led to measurable business impact and award-winning creative.
• Strong creative instincts rooted in audience understanding and competitive differentiation.
• Excellent written, verbal, and presentation skills, capable of influencing creative teams and executive stakeholders.
• Strong qualitative and quantitative research skills, with a proven track record of gathering data, uncovering market perceptions, and synthesizing findings into clear strategic narratives.
• Experience designing and leading creative validation and message testing.
• Experience advancing cross-functional initiatives with stakeholders across functions, geographies, and operating units in fast-paced, high-performance environments.
• BA/BS required; MBA a plus.

Responsibilities

• Own the end-to-end creative lifecycle: Manage the continuous loop of generating insights that inform creative strategy, formulating the creative strategy itself, working with creatives to ensure we stay on-brief, and leading the validation testing of the resulting creative.
• Stay on the pulse: Spearhead insight and data gathering to understand audience perception and needs. Know what the market thinks of us and what audiences need at any given time.
• Differentiate the brand: Monitor the competitive landscape to ensure our creative work cuts through the noise, establishing a distinct and powerful brand voice.
• Develop creative strategy: Translate data into inspiring, actionable audience insights that inform your creative strategies and briefs across advertising, high-profile sports partnerships, internal employee campaigns, and major events.
• Lead creative testing: Guide pre-market and in-market creative testing with our vendors and internal teams to validate concepts, optimize the work, and prove ROI.
• Partner across teams: Work seamlessly with Brand Strategy, Brand Management, and the Campaign Creative (designers, copywriters, producers) to ensure our high-profile campaigns and marketing activities are strategically sound and creatively compelling.
• Brand advocacy: Be a brand advocate within Marketing and across Salesforce's global organization.

Skills

Creative strategy

Brand planning

Creative insights

B2B tech experience

Executive influence

Written & presentation

AI self-starter

Cross-functional collaboration

Education

BA/BS

MBA

Job description

Salesforce is seeking a Creative Strategist to bridge data-driven insights with world-class creative execution across advertising, sports partnerships, internal campaigns, and events.

You will translate customer and prospect insights into actionable strategies, guide briefs with creatives, and lead validation testing to ensure compelling, ROI-focused work that elevates brand awareness and relevance across the Marketing org.