Senior Creative Strategist: Data-Driven Brand & Strategy

Salesforce, Inc.; Chicago (IL); On-site; USD 143,000 - 217,000; Full time

Benefits offered by this job

Time off programs

Medical

Dental

Vision

Mental health support

Paid parental leave

Life and disability insurance

401(k)

Employee stock purchasing program

Job summary

Salesforce, Inc. is seeking a Creative Strategist to bridge data-driven market understanding with world-class creative execution. You will guide the end-to-end creative strategy across advertising, sports partnerships, internal campaigns, and events.

You will translate customer insights into compelling briefs, oversee validation testing, and influence cross-functional teams to align on brand strategy and ROI. MBA is a plus; 8+ years in relevant roles preferred.

Qualifications

• BA/BS required; MBA a plus.
• Experience in creative strategy, brand planning, or creative insights/research roles.
• 8+ years in creative strategy or related roles, with 3+ years in B2B tech or large-scale brands.

Responsibilities

• Own the end-to-end creative lifecycle: generate insights, formulate strategy, guide creatives to stay on-brief, and lead validation testing.
• Spearhead insight gathering to understand audience perception and needs.
• Differentiate the brand by monitoring the competitive landscape and establishing a distinct brand voice.
• Develop creative strategy translating data into audience insights for advertising, partnerships, campaigns, and events.
• Lead creative testing with vendors and internal teams to validate concepts and prove ROI.
• Collaborate with Brand Strategy, Brand Management, and Campaign Creative teams to ensure strategic soundness and creativity.
• Be a brand advocate across Marketing and Salesforce's global organization.

Skills

Creative strategy

Brand planning

Audience insights

Stakeholder influence

Presentation skills

Cross-functional collaboration

Education

BA/BS required

MBA a plus

Job description

Salesforce, Inc. is seeking a Creative Strategist to bridge data-driven market understanding with world-class creative execution. You will guide the end-to-end creative strategy across advertising, sports partnerships, internal campaigns, and events.

You will translate customer insights into compelling briefs, oversee validation testing, and influence cross-functional teams to align on brand strategy and ROI. MBA is a plus; 8+ years in relevant roles preferred.