Senior Creative Strategist — AI-Driven Health Growth

Content Creators; New York (NY); In loco; USD 150.000 - 230.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

Medical, dental & vision insurance

Flexible PTO and sick days

Lunch and dinner in our Soho office

Team building events

One Medical Membership for USemployees

HSA and Health services

Descrizione del lavoro

Sailor Health in New York City is hiring a Creative Strategy Lead to drive our creative engine for a high-growth B2C health platform serving older adults. You will own the creative strategy, roadmap, and production end-to-end across Meta, Google, and YouTube while collaborating with analytics, patient ops, and brand teams.

You will build a team, establish an AI-enabled workflow, and ensure compliance with HIPAA and healthcare marketing standards to deliver high-volume, trusted creative weekly.

Competenze

• 4+ years in creative strategy or performance marketing.
• Strong instincts for paid creative.
• Data driven storyteller.
• Systems builder, AI native.
• Deep empathy for the people we serve.

Mansioni

• Set the creative strategy. Own the creative vision and roadmap across every channel, grounded in performance data and patient insight.
• Run the creative testing engine. Set KPIs, maintain a steady test/refresh cadence, and scale what works.
• Make creative that works for adults 65+. Master what earns older adults’ trust, and lead patient story/testimonial programs.
• Build and lead the team. Hire and develop staff, freelancers, creators, and agencies, and set the bar for craft and speed.
• Build scalable creative systems. Stand up briefs, pipeline, asset library, and AI tools for high-volume production.
• Protect the brand and stay compliant. Ensure brand expression meets HIPAA and healthcare marketing standards.
• Be the internal creative voice. Advise founders on brand and patient perspective in market.

Conoscenze

Creative strategy

Performance marketing

Paid creative

Data-driven storytelling

Systems builder

AI native

Empathy for older adults

Descrizione del lavoro

Sailor Health in New York City is hiring a Creative Strategy Lead to drive our creative engine for a high-growth B2C health platform serving older adults. You will own the creative strategy, roadmap, and production end-to-end across Meta, Google, and YouTube while collaborating with analytics, patient ops, and brand teams.

You will build a team, establish an AI-enabled workflow, and ensure compliance with HIPAA and healthcare marketing standards to deliver high-volume, trusted creative weekly.