Creative Strategy Lead, Health Growth (B2C, 65+)

Hard Problems; New York (NY); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Medical insurance

Flexible PTO

Lunch and dinner in office

Team building events

One Medical membership

HSA

Talkspace

Teladoc Health

HealthAdvocate

Job summary

Sailor Health, a virtual care platform serving older adults, seeks a Creative Strategy Lead to own the creative engine for eight-figure annual paid media. You will report to the Head of Growth and collaborate across paid media, analytics, operations, clinical, and brand/design teams.

Responsibilities include setting creative direction, running a rigorous testing loop, and building a scalable high-volume production system with AI tools while ensuring HIPAA-compliant marketing.

Qualifications

• 4+ years in creative strategy or performance marketing, preferably in high-growth DTC or digital health.
• Strong instincts for paid creative and ability to explain decisions from first principles.
• Fluency in performance metrics (hook rate, hold rate, CTR, CVR, CAC) and data-driven storytelling.
• Experience building a creative pipeline from scratch with high-volume output and AI tooling.
• Deep empathy for older adults seeking mental health care.

Responsibilities

• Set the creative vision and roadmap across every channel, grounded in performance data and patient insight.
• Run the creative testing engine: define KPIs, maintain a steady test and refresh cadence, and scale what works.
• Lead creative specifically designed to earn the trust of adults aged 65 and older, including a patient story and testimonial program.
• Hire and develop staff, freelancers, creators, and agencies, and set the standard for craft and speed.
• Build the briefs, pipeline, asset library, and AI tools that allow the team to produce at volume without sacrificing quality.
• Own brand compliance in performance creative, ensuring every claim meets HIPAA and healthcare marketing standards.
• Act as the internal authority on brand expression and patient perspective, partnering with founders on how Sailor shows up in market.

Skills

Creative strategy

Performance marketing

Team leadership

Data storytelling

Tools

AI tools

Meta Ads

Google Ads

YouTube Ads

Job description

Sailor Health, a virtual care platform serving older adults, seeks a Creative Strategy Lead to own the creative engine for eight-figure annual paid media. You will report to the Head of Growth and collaborate across paid media, analytics, operations, clinical, and brand/design teams.

Responsibilities include setting creative direction, running a rigorous testing loop, and building a scalable high-volume production system with AI tools while ensuring HIPAA-compliant marketing.