Senior Creative Strategist

Lilo Social; Northern (KY); Híbrido; USD 90 000 - 130 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

401(k) match

Health coverage

Paid time off

Headspace membership

Remote work

Resumo da oferta

Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for DTC brands. We deliver paid media, email marketing, and creative services to scale profitably.

We work across the customer lifecycle, from content creation and paid ads to conversion rate optimization and retention marketing. Our team of 75+ drives billions in attributed revenue and maintains a 90% client retention rate.

Qualificações

• 5+ years of experience in ecommerce or performance marketing with DTC brand experience.
• Proven paid social creative strategy with Meta Ads; familiarity with TikTok or YouTube preferred.
• Strong grasp of creative testing methodology and performance analysis.
• Experience coordinating design and video teams from brief to execution.
• Data-driven mindset with comfort using performance metrics to guide priorities.

Responsabilidades

• Lead research by mining reviews, ads libraries, audience pain points, and product differentiators to identify winning angles.
• Own creative testing strategy with structured roadmaps, hypotheses, variables, and learning agendas.
• Create world-class briefs with hooks, messaging, and visual concepts for designers and editors.
• Direct performance storytelling by mapping the customer journey from awareness to purchase.
• Build UGC and production guidance including shot lists, scripts, and creator direction.
• Manage creator relationships to produce on-brief, performance-oriented content.
• Write high-performing ad copy and on-screen text aligned with testing frameworks.
• Collaborate on conversion rate optimization with landing page and messaging updates.
• Track performance with KPIs by concept and angle; report insights to teams/clients.
• Develop inspiration boards to inform direction and market trends.

Conhecimentos

Paid social strategy

Creative testing

Data-driven decisions

Copywriting

Customer psychology

Project management

Communication

Leadership

Formação académica

Bachelor's degree in Marketing

Ferramentas

Meta Ads Manager

Shopify

Google Analytics

Figma

Motion

Slack

Asana

Notion

Descrição da oferta de emprego

Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle, from content creation and paid advertising to conversion rate optimization and retention marketing.

Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo’s 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.

What Success Looks Like

• A clear, repeatable creative testing system running across your client portfolio with consistent velocity to new concepts, angles, and iterations
• Creative insights that translate into measurable performance improvements including higher click-through rates, conversion rates, lower customer acquisition costs, and scalable winning campaigns
• Strong client trust in your strategic point of view, demonstrated through proactive communication, data-backed recommendations, and leadership in creative direction
• Elevated internal creative standards through contributions to team training, standard operating procedures, and systems that improve output quality and speed

Responsibilities

• Lead research and insights by mining customer reviews, competitor ads libraries, audience pain points, and product differentiators to identify winning angles and positioning strategies
• Own creative testing strategy by building and managing structured testing roadmaps with clear hypotheses, variables to test, iteration plans, and learning agendas
• Create world-class creative briefs that transform insights into crisp, actionable direction for designers and video editors including hooks, messaging frameworks, visual concepts, format specifications, and success criteria
• Direct performance storytelling by mapping the customer journey from awareness through consideration to purchase and translating it into compelling paid social concepts
• Build UGC and production guidance including shot lists, video scripts, creator direction, and content planning that supports performance-oriented execution
• Manage creator relationships by sourcing, coordinating, and guiding content creators to produce on-brief, performance-oriented content that aligns with testing objectives
• Write high-performing ad copy including primary text, headlines, hooks, and on-screen text that aligns with strategic goals and testing frameworks
• Collaborate on conversion rate optimization by partnering with teams on landing page improvements and conversion-focused messaging updates
• Track and communicate performance by monitoring key performance indicators by concept and angle, synthesizing learnings, and reporting insights to internal teams and clients
• Develop inspiration and competitor boards to inform creative direction and identify market trends and opportunities
• Lead copy across paid ads for in-ad copy and headline variations that drive engagement and conversions
• Raise the bar internally by contributing to team training, refining standard operating procedures, and developing creative systems and tools that improve output and execution speed

Requirements

• 5+ years of experience in ecommerce or performance marketing with strong preference for direct-to-consumer brand experience
• Proven track record of paid social creative strategy with expertise in Meta Ads (required) and familiarity with TikTok or YouTube (preferred)
• Strong grasp of creative testing methodology including hypothesis development, structured testing frameworks, iteration velocity, and performance analysis
• Experience working with design and video teams from brief development through execution to iteration, with ability to provide clear, actionable creative direction
• Data-fluent approach with comfort using performance metrics including click-through rates, conversion rates, cost per acquisition, and return on ad spend to make decisions and guide priorities
• Deep understanding of customer psychology, marketing funnels, and storytelling principles that drive direct response performance
• Excellent copywriting skills across multiple formats including hooks, scripts, ad copy, and landing pages with proven ability to write persuasive, conversion-focused content
• Highly organized with strong attention to detail, quality control processes, and ability to manage multiple clients and deadlines simultaneously
• Proficiency with Meta Ads Manager, Shopify, Google Analytics, Figma, Motion, and collaboration tools including Slack, Asana, or Notion

Nice to Have

• Client-facing experience including presenting strategy, leading client calls, and confidently pushing for action based on data and creative insights
• Experience with conversion rate optimization and landing page testing frameworks to improve post-click performance
• Experience building creative playbooks, training materials, or onboarding systems for creative teams
• Familiarity with additional paid social platforms including TikTok Ads, YouTube Ads, or Pinterest Ads
• Background in agency environments managing multiple client accounts with varying needs and timelines

Compensation and Benefits

• 401(k) Retirement Plan : Fully customizable 401(k) with up to 4% company match
• Comprehensive Health Coverage : Fully-covered medical, dental, and vision insurance
• Generous Time Off : Competitive PTO policy and paid holidays to maintain work-life balance
• Wellness Benefits : Complimentary Headspace subscription and fitness stipend
• Fully Remote : Work from anywhere in the US
• Technology Supplied : Equipped with the latest laptop and necessary tools for success
• Professional Development : Opportunities for growth, training, and expanded responsibilities
• Compensation: Competitive salary commensurate with experience. Salary ranges vary by location.

Lilo Social is a great place to work if you’re looking for a collaborative and supportive team. Leadership fosters a culture of trust and autonomy, giving employees the space to own their work and make strategic decisions. While agency life can be fast-paced, Lilo Social respects work-life balance and ensures employees feel supported during time off. The variety of clients keeps the work dynamic and rewarding, making every day interesting.