Paid Search Media Buyer

Lilo Social; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Fully Remote

Generous Time Off

Job summary

Lilo Social is a fully remote, fast-paced ecommerce growth agency known for driving ROAS through paid search, shopping, and Performance Max campaigns. You will develop and optimize search strategies for multiple DTC client accounts, conducting keyword research, bid management, and creative feedback to maximize conversions and efficiency.

Ideal candidates bring 2-4 years of hands-on Google Ads experience, a strong track record with sizable budgets, and expertise in Merchant Center feeds and

Qualifications

• 2-4 years hands-on paid search experience managing Google Ads accounts for eCommerce brands.
• Proven track record of managing significant monthly ad budgets ($50K+) and achieving strong ROAS performance.
• Expert knowledge of Google Ads campaign structures, including Search, Shopping, and Performance Max campaigns.

Responsibilities

• Develop and execute comprehensive paid search strategies for Google Ads and Microsoft Ads across multiple eCommerce client accounts.
• Manage and optimize search, shopping, and Performance Max campaigns to achieve client ROAS targets and growth objectives.
• Conduct keyword research, expansion, and bid optimization to maximize campaign efficiency and reach.
• Write compelling ad copy for search campaigns and conduct ongoing A/B testing to improve click-through rates and conversion performance.
• Manage product feed optimization for Shopping campaigns in Google Merchant Center, ensuring accurate product data and maximizing visibility.
• Monitor search term reports daily to identify expansion opportunities and refine negative keyword lists for improved targeting.
• Analyze campaign performance data to identify trends, uncover insights, and develop actionable optimization strategies.
• Build and maintain client relationships through regular communication, performance reporting, and strategic recommendations.
• Collaborate with creative teams to develop high-converting landing pages and provide feedback on landing page performance.
• Stay current on platform updates, industry trends, and competitive landscape to maintain cutting‑edge campaign strategies.
• Track and report on key performance metrics including ROAS, conversion rates, CPCs, impression share, and overall account health.
• Manage campaign budgets effectively, scaling successful campaigns while maintaining efficiency targets.

Skills

Paid search

Google Ads

Campaign optimization

Excel/Sheets

Tools

Google Merchant Center

DataFeedWatch

GoDataFeed

GA4

Job description

Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle: from content creation and paid advertising to conversion rate optimization and retention marketing.

Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo’s 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.

What success looks like:

• Consistent improvement in ROAS and conversion rates across your client portfolio through strategic optimization and testing
• Efficient campaign management that identifies scalable opportunities and maximizes budget performance
• Strong client relationships built on clear communication, strategic insights, and proactive recommendations
• Cross-functional collaboration with creative and retention teams that drives integrated marketing performance

Responsibilities

• Develop and execute comprehensive paid search strategies for Google Ads and Microsoft Ads across multiple eCommerce client accounts
• Manage and optimize search, shopping, and Performance Max campaigns to achieve client ROAS targets and growth objectives
• Conduct keyword research, expansion, and bid optimization to maximize campaign efficiency and reach
• Write compelling ad copy for search campaigns and conduct ongoing A/B testing to improve click-through rates and conversion performance
• Manage product feed optimization for Shopping campaigns in Google Merchant Center, ensuring accurate product data and maximizing visibility
• Monitor search term reports daily to identify expansion opportunities and refine negative keyword lists for improved targeting
• Analyze campaign performance data to identify trends, uncover insights, and develop actionable optimization strategies
• Build and maintain client relationships through regular communication, performance reporting, and strategic recommendations
• Collaborate with creative teams to develop high-converting landing pages and provide feedback on landing page performance
• Stay current on platform updates, industry trends, and competitive landscape to maintain cutting‑edge campaign strategies
• Track and report on key performance metrics including ROAS, conversion rates, CPCs, impression share, and overall account health
• Manage campaign budgets effectively, scaling successful campaigns while maintaining efficiency targets

Requirements

• 2-4 years of hands-on paid search experience managing Google Ads accounts for eCommerce brands
• Proven track record of managing significant monthly ad budgets ($50K+) and achieving strong ROAS performance
• Expert knowledge of Google Ads campaign structures, including Search, Shopping, and Performance Max campaigns
• Strong proficiency with Google Merchant Center and product feed optimization techniques
• Advanced analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategies
• Excellent proficiency in Excel or Google Sheets for data analysis, reporting, and campaign management
• Strong copywriting skills with experience creating compelling ad copy that drives clicks and conversions
• Excellent communication skills with the ability to present strategy and results clearly to clients and internal teams

Nice to Have

• Google Ads certifications (Search, Shopping, Display, Video)
• Experience with Microsoft Ads (Bing Ads) campaign management
• Familiarity with feed management tools such as DataFeedWatch, GoDataFeed, or similar platforms
• Experience with analytics platforms beyond GA4, such as Triple Whale, Northbeam, or other attribution tools
• Background working in a DTC‑focused agency environment managing multiple client accounts simultaneously

Compensation and Benefits

• Fully Remote : Work from anywhere with flexible hours and a distributed team culture
• Generous Time Off : Competitive PTO policy and paid holidays to maintain work‑life balance

Compensation: Competitive salary commensurate with experience.

Lilo Social is a great place to work if you’re looking for a collaborative and supportive team. Leadership fosters a culture of trust and autonomy, giving employees the space to own their work and make strategic decisions. While agency life can be fast‑paced, Lilo Social respects work‑life balance and ensures employees feel supported during time off. The variety of clients keeps the work dynamic and rewarding, making every day interesting.