Email Copywriter

Lilo Social; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

401(k) Retirement Plan

Comprehensive Health Coverage

Generous Time Off

Wellness Benefits

Fully Remote

Technology Supplied

Professional Development

Compensation: Competitive salary

Job summary

Lilo Social is a full-funnel ecommerce growth agency with a team of 75+. We specialize in paid media, email marketing, and creative services to help DTC brands scale profitably.

As a copywriter focused on email and SMS, you’ll craft conversion-focused messaging, collaborate with designers, and run tests to improve open rates, CTRs, and revenue. This role is fully remote with flexible hours in a collaborative, client-driven environment.

Qualifications

• 3+ years of professional copywriting experience with a focus on email marketing, preferably in DTC or ecommerce.
• Portfolio demonstrating strong direct response email copy with proven conversion results.
• Deep understanding of email marketing best practices including subject line optimization, personalization, and deliverability considerations.

Responsibilities

• Write conversion-focused subject lines, preview text, and email body copy for promotional campaigns and automated flows
• Develop concise, action-oriented SMS copy that drives engagement within platform character constraints
• Create copy for lifecycle flows including welcome series, abandoned cart, browse abandonment, post-purchase, and winback sequences
• Collaborate with email designers to ensure seamless integration of copy and design elements
• Adapt your writing to match diverse brand voices while maintaining conversion-focused messaging principles
• Develop and maintain brand voice guidelines and messaging frameworks for client accounts
• Conduct A/B testing on subject lines, body copy, and calls-to-action to optimize performance
• Analyze campaign and flow performance data to identify opportunities and inform copy iterations
• Work closely with retention strategists to align copy with overall lifecycle marketing strategy
• Manage multiple client accounts simultaneously while meeting deadlines and maintaining quality standards
• Stay current on email marketing trends, copywriting best practices, and direct response principles
• Participate in client meetings to present copy concepts and discuss performance insights

Skills

Email copywriting

SMS copywriting

Direct response

Tools

Klaviyo

Postscript

Attentive

Job description

Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle: from content creation and paid advertising to conversion rate optimization and retention marketing.

Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo’s 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.

What Success Looks Like

• Consistently high open rates, click-through rates, and conversion rates across your campaigns and flows
• Strong client satisfaction driven by on-brand, compelling copy that resonates with their audiences
• Revenue growth through strategic copy testing and optimization across email and SMS channels
• Efficient collaboration with designers and strategists that accelerates campaign velocity and quality

Responsibilities

• Write conversion-focused subject lines, preview text, and email body copy for promotional campaigns and automated flows
• Develop concise, action-oriented SMS copy that drives engagement within platform character constraints
• Create copy for lifecycle flows including welcome series, abandoned cart, browse abandonment, post-purchase, and winback sequences
• Collaborate with email designers to ensure seamless integration of copy and design elements
• Adapt your writing to match diverse brand voices while maintaining conversion-focused messaging principles
• Develop and maintain brand voice guidelines and messaging frameworks for client accounts
• Conduct A/B testing on subject lines, body copy, and calls-to-action to optimize performance
• Analyze campaign and flow performance data to identify opportunities and inform copy iterations
• Work closely with retention strategists to align copy with overall lifecycle marketing strategy
• Manage multiple client accounts simultaneously while meeting deadlines and maintaining quality standards
• Stay current on email marketing trends, copywriting best practices, and direct response principles
• Participate in client meetings to present copy concepts and discuss performance insights

Requirements

• 3+ years of professional copywriting experience with a focus on email marketing, preferably in DTC or ecommerce
• Portfolio demonstrating strong direct response email copy with proven conversion results
• Deep understanding of email marketing best practices including subject line optimization, personalization, and deliverability considerations
• Proven ability to write in multiple brand voices while maintaining conversion-focused messaging
• Data-driven approach to copywriting with experience analyzing performance metrics to inform iterations
• Strong understanding of customer lifecycle marketing and how copy supports each stage of the journey
• Excellent organizational skills with ability to manage multiple projects and deadlines simultaneously
• Fast turnaround capability without sacrificing quality or attention to detail

Nice to Have

• SMS marketing copywriting experience with platforms like Postscript or Attentive
• Landing page, website, or paid advertising copywriting experience
• Experience with A/B testing frameworks and statistical significance
• Familiarity with Klaviyo or other email service providers
• Understanding of email segmentation and personalization strategies

Compensation and Benefits

• 401(k) Retirement Plan : Fully customizable 401(k) with up to 4% company match
• Comprehensive Health Coverage : Fully-covered medical, dental, and vision insurance
• Generous Time Off : Competitive PTO policy and paid holidays to maintain work-life balance
• Wellness Benefits : Complimentary Headspace subscription and fitness stipend
• Fully Remote : Work from anywhere with flexible hours and a distributed team culture
• Technology Supplied : Equipped with the latest laptop and necessary tools for success
• Professional Development : Opportunities for growth, training, and expanded responsibilities
• Compensation: Competitive salary commensurate with experience.

Lilo Social is a great place to work if you’re looking for a collaborative and supportive team. Leadership fosters a culture of trust and autonomy, giving employees the space to own their work and make strategic decisions. While agency life can be fast-paced, Lilo Social respects work-life balance and ensures employees feel supported during time off. The variety of clients keeps the work dynamic and rewarding, making every day interesting.