Senior Creative Strategist

HYPE10; New York (NY); On-site; USD 133,000 - 190,000; Full time

Job summary

A leading performance marketing agency is seeking a Senior Creative Strategist to develop innovative strategies across paid channels. The ideal candidate will have a strong background in creative strategy and performance marketing, working closely with clients and cross-functional teams to ensure impactful creative execution. Join a collaborative environment where your ideas can shape the future of fast-growing brands.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401k

Health and Wellness Stipend

Qualifications

• 2-4 years in creative or strategy role within digital marketing.
• 1+ years of experience with paid media channels.

Responsibilities

• Lead creative strategy for clients across various paid channels.
• Develop campaign ideas that drive measurable results.
• Analyze performance data to optimize creative effectiveness.

Skills

Creative Strategy

Client Communication

Performance Marketing

Education

Bachelor's Degree

Tools

Figma

Adobe Creative Suite

Job description

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We’re a results-driven performance marketing agency built for digitally native brands. Our team combines deep creative insight with agile, data-backed strategies to unlock scalable growth for our clients. We work fast, think smart, and care deeply about helping brands win in a competitive landscape. Our culture is collaborative, curious, and rooted in pushing creative boundaries that drive business outcomes.

Position Overview:

We’re looking for a Senior Creative Strategist to join our growing team. In this role, you’ll lead the development of innovative, performance-focused creative strategies across paid channels, blending sharp brand thinking with a bias toward results. You’ll work closely with clients, designers, and media buyers to ensure that our creative doesn’t just look good, it performs.

This role is ideal for someone with 2-4 years of creative strategy experience, including at least 1 year in performance marketing or paid media. You’ve seen what it takes to build thumb-stopping ads that convert and you know how to connect brand storytelling with growth objectives.

What You'll Do:

• Lead Creative Strategy: Own the creative strategy process for a portfolio of clients, aligning brand identity with performance goals across Meta, TikTok, YouTube, and other paid channels.
• Creative Concepting & Campaign Development: Develop compelling, insight-driven campaign ideas that resonate with target audiences and drive measurable results.
• Client-Facing Leadership: Serve as a strategic partner to clients: presenting concepts, communicating creative rationale, and helping them navigate the world of performance creative.
• Cross-Functional Collaboration: Partner closely with designers, editors, and paid media buyers to ensure alignment across strategy, execution, and performance outcomes.
• Performance Analysis & Iteration: Interpret performance data to evaluate creative effectiveness and guide optimizations and new rounds of testing.
• Creative Workshops: Lead collaborative ideation sessions with clients and our internal teams to unlock new ideas and deepen alignment.

Qualifications:

• 2-4 years of experience in a creative or strategy role within a digital marketing or advertising agency.
• 1+ years of experience working directly with paid media (Meta, TikTok, YouTube, etc.), with a clear understanding of how creative impacts performance.
• Strong creative instincts with the ability to link storytelling and design to tangible business outcomes.
• Confident client communicator with the ability to distill insights and present creative ideas persuasively.
• Experience working on e-commerce or DTC brands is a strong plus.
• Familiarity with creative tools (e.g., Figma, Adobe Creative Suite) is a plus, though this is not a design role.
• Portfolio or examples of past campaigns, especially those tied to performance metrics, are highly encouraged.

Why HYPE10?

• You’ll get to shape the creative output of fast-growing brands.
• You’ll work with a team that values creative rigor and performance.
• You’ll have space to pitch, test, and refine new ideas with real impact.
• You’ll be surrounded by smart, driven, and kind teammates.

HYPE10 is an equal opportunity employer and welcomes applicants from all backgrounds.

Full benefits: health, dental, vision, HSA/FSA, 401k, health and wellness stipend.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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