Senior Copywriter — Lead Campaigns & Content Strategy (Remote)

Webstaurantstore; Lititz (Lancaster County); Sur place; USD 85 000 - 110 000; Plein temps

Avantages offerts par ce poste

Medical

Vision

Dental

PTO

Paid Maternity Leave

Paid Parental Leave

Life Insurance

Disability

401(k) matching

Employee Assistance Program

Wellness Incentives

Company Discounts

Bonus Opportunities

Résumé du poste

WebstaurantStore in Lititz, PA is seeking a Senior Copywriter to elevate content strategy and develop cross-channel campaigns for WebstaurantStore brands. You will shape brand messaging and collaborate with design and marketing teams to drive integrated campaigns.

The role requires at least 5 years in advertising or marketing copy, agency experience preferred, and a strong portfolio. This is a fast-paced role with cross-functional impact and opportunities for creative leadership.

Qualifications

• 5+ years of professional experience in advertising, marketing, or direct response copy.
• Agency experience preferred.
• Experience developing campaigns from content strategy and creative ideation through execution.
• Track record of owning projects, including managing workflows and feedback.
• Comfortable working with design teams and stakeholders at all levels.
• Experience using project management systems like Asana and AI tools to augment the writing process.
• A portfolio of writing samples is required and will be reviewed before an interview.

Responsabilités

• Write customer-facing copy for emails, landing pages, paid social, direct mail, flyers, signage, apps, and ads.
• Develop strategic internal deliverables like brand guides and messaging platforms.
• Own and write for large cross-channel campaigns and monthly deliverables across divisions.
• Collaborate with Product Design, Graphic Design, Video, Paid Media, Marketing Automation and others to execute campaigns.

Connaissances

Content strategy

Advertising copywriting

Campaign ideation

Project management (Asana)

AI-assisted writing

Portfolio review

Outils

Asana

AI writing tools

Description du poste

WebstaurantStore in Lititz, PA is seeking a Senior Copywriter to elevate content strategy and develop cross-channel campaigns for WebstaurantStore brands. You will shape brand messaging and collaborate with design and marketing teams to drive integrated campaigns.

The role requires at least 5 years in advertising or marketing copy, agency experience preferred, and a strong portfolio. This is a fast-paced role with cross-functional impact and opportunities for creative leadership.