Senior Copywriter - Lititz , Pennsylvania

Webstaurantstore; Lititz (Lancaster County); On-site; USD 72,000 - 88,000; Full time

Job summary

The Senior Copywriter at WebstaurantStore in Lititz, PA will lead content strategy and write customer-facing copy across digital and print channels. You’ll shape messaging for campaigns, partner with design teams, and bring agency-level precision to a high-volume environment.

A strong portfolio and experience in advertising writing, plus self-editing and collaboration skills, are essential. Remote work is not specified; this role emphasizes fast-paced execution and cross-functional teamwork to

Qualifications

• 5+ years of professional advertising/marketing writing experience.
• Agency experience preferred.
• Portfolio of writing samples required.
• Experience leading cross-team campaigns.
• Experience with content strategy and ideation.

Responsibilities

• Write customer-facing copy for digital & print marketing.
• Develop brand guides and messaging platforms.
• Own large cross-channel campaigns and monthly deliverables.
• Collaborate with Product Design, Graphic Design, Video, Paid Media, Marketing Automation, and other teams to execute campaigns.
• Self-edit for accuracy, brand voice, and grammar.
• Translate feedback across departments into clear, on-brand copy.
• Maintain consistent voice and tone and adapt across divisions.

Skills

Advertising copywriting

Content strategy

Campaign ideation

Editing/proofreading

Project management (Asana)

Tools

Asana

AI writing tools

Job description

# Senior Copywriter## Lititz, PA Starting at $80,000## Job Description## Job SummaryThe Senior Copywriter will bring seasoned writing and content strategy expertise to a team that supports marketing efforts across WebstaurantStore, The Restaurant Store, Clark National Accounts, and other core services. This role goes beyond writing individual pieces of copy — you'll help shape content strategy, bring creative ideas to the table, and partner closely with design teams on integrated campaigns. We're looking for a confident self-editor with agency or in-house advertising experience who can operate independently in a high-volume, fast-paced environment.### Remote Work Qualifications* Access to a reliable and secure high-speed internet connection. Cable or fiber internet connections (at least 75mbps download/10mbps upload) are preferred, as satellite connections often cannot support the technologies used to perform day-to-day tasks.* Access to a home router and modem.* A dedicated home office space that is noise- and distraction-free. The space should have strong wireless connection or a wired Ethernet connection (wired connection is preferred, if possible).* A valid, physical address (apartment, suite, etc.). PO Boxes are not supported, as a physical address is required for you to receive your computer equipment.* The desire and ability to work and communicate with other team members via chat, webcam, etc.* Legal residents of one of the following states: (AK, AL, AR, AZ, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, and WY).We only accept W-2 candidates, H-1B sponsorship is not available.## Responsibilities**As a Senior Copywriter, you will:*** Write customer-facing copy for a range of digital & print marketing tactics, including emails, landing pages, paid social, direct mail, flyers, signage, apps, and ads* Develop strategic internal deliverables like brand guides, messaging platforms, and training modules* Own and write for large, cross-channel campaigns as well as routine monthly deliverables for various company divisions* Collaborate with Product Design, Graphic Design, Video, Paid Media, Marketing Automation, and other teams to ideate and execute integrated campaigns at a fast pace* Identify missing reference material and proactively speak up or ask questions to eliminate gaps* Shape content and messaging strategy, contributing high-level campaign ideas rather than working from a brief alone* Advocate for your creative perspective, evaluating feedback against project goals and making recommendations* Participate in subject line and other on-page testing, reviewing results and adjusting content approaches as appropriate* Self-edit and proofread work for accuracy, brand voice, and grammar before it moves to review* Work with stakeholders across multiple departments, translating feedback and business goals into clear, on-brand copy* Maintain consistent voice and tone within campaigns with the ability to adapt across divisions* Offer suggestions for how to improve processes, tools, and workflows### Physical Requirements* Work is performed while sitting/standing and interfacing with a personal computer.* Requires the ability to communicate effectively using speech, vision, and hearing.* Requires the regular use of hands for simple grasping and fine manipulations.* Requires occasional bending, squatting, crawling, climbing, and reaching.* Requires the ability to occasionally lift, carry, push, or pull medium weights, up to 50lbs.## Qualifications### Experience* 5+ years of professional experience in a writing role focused on advertising, marketing, or direct response copy* Agency experience preferred* Demonstrated experience developing campaigns from content strategy and creative ideation through execution* Track record of owning projects, including managing workflows, prioritizing work, and addressing feedback* Comfortable working directly with design teams, as well as stakeholders at all levels of the organization* Experience using project management systems like Asana and working with AI tools to augment the writing process* A portfolio of writing samples is required and will be reviewed before an interview is scheduled### EducationThis role does not require a degree. We value relevant skills and experience and alignment with our core values above all else.### Desired Traits & Skills**We are looking for driven, self-directed candidates who:*** Adapt quickly to shifting priorities and competing deadlines across a wide variety of formats* Take ownership of projects and see them through with minimal direction* Show strong problem-solving and strategic thinking skills* Advocate for customer-focused copy solutions* Draw conclusions from data and use it to inform their recommendations* Readily adopt new tools into their work to drive better results