Senior Copywriter

Webstaurantstore

Lititz (Lancaster County)

On-site

USD 85,000 - 110,000

Full time

3 days ago

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Benefits offered by this job

Medical

Vision

Dental

PTO

Paid Maternity Leave

Paid Parental Leave

Life Insurance

Disability

401(k) matching

Employee Assistance Program

Wellness Incentives

Company Discounts

Bonus Opportunities

Job summary

WebstaurantStore in Lititz, PA is seeking a Senior Copywriter to elevate content strategy and develop cross-channel campaigns for WebstaurantStore brands. You will shape brand messaging and collaborate with design and marketing teams to drive integrated campaigns.

The role requires at least 5 years in advertising or marketing copy, agency experience preferred, and a strong portfolio. This is a fast-paced role with cross-functional impact and opportunities for creative leadership.

Qualifications

5+ years of professional experience in advertising, marketing, or direct response copy.
Agency experience preferred.
Experience developing campaigns from content strategy and creative ideation through execution.
Track record of owning projects, including managing workflows and feedback.
Comfortable working with design teams and stakeholders at all levels.
Experience using project management systems like Asana and AI tools to augment the writing process.
A portfolio of writing samples is required and will be reviewed before an interview.

Responsibilities

Write customer-facing copy for emails, landing pages, paid social, direct mail, flyers, signage, apps, and ads.
Develop strategic internal deliverables like brand guides and messaging platforms.
Own and write for large cross-channel campaigns and monthly deliverables across divisions.
Collaborate with Product Design, Graphic Design, Video, Paid Media, Marketing Automation and others to execute campaigns.

Skills

Content strategy

Advertising copywriting

Campaign ideation

Project management (Asana)

AI-assisted writing

Portfolio review

Tools

Asana

AI writing tools

Job description

Job Summary

The Senior Copywriter will bring seasoned writing and content strategy expertise to a team that supports marketing efforts across WebstaurantStore, The Restaurant Store, Clark National Accounts, and other core services. This role goes beyond writing individual pieces of copy — you'll help shape content strategy, bring creative ideas to the table, and partner closely with design teams on integrated campaigns. We're looking for a confident self-editor with agency or in-house advertising experience who can operate independently in a high-volume, fast-paced environment.

Responsibilities

As a Senior Copywriter, you will:

Write customer-facing copy for a range of digital & print marketing tactics, including emails, landing pages, paid social, direct mail, flyers, signage, apps, and ads
Develop strategic internal deliverables like brand guides, messaging platforms, and training modules
Own and write for large, cross-channel campaigns as well as routine monthly deliverables for various company divisions
Collaborate with Product Design, Graphic Design, Video, Paid Media, Marketing Automation, and other teams to ideate and execute integrated campaigns at a fast pace
Identify missing reference material and proactively speak up or ask questions to eliminate gaps
Shape content and messaging strategy, contributing high-level campaign ideas rather than working from a brief alone
Advocate for your creative perspective, evaluating feedback against project goals and making recommendations
Participate in subject line and other on-page testing, reviewing results and adjusting content approaches as appropriate
Self-edit and proofread work for accuracy, brand voice, and grammar before it moves to review
Work with stakeholders across multiple departments, translating feedback and business goals into clear, on-brand copy
Maintain consistent voice and tone within campaigns with the ability to adapt across divisions
Offer suggestions for how to improve processes, tools, and workflows

Physical Requirements

Work is performed while sitting/standing and interfacing with a personal computer.
Requires the ability to communicate effectively using speech, vision, and hearing.
Requires the regular use of hands for simple grasping and fine manipulations.
Requires occasional bending, squatting, crawling, climbing, and reaching.
Requires the ability to occasionally lift, carry, push, or pull medium weights, up to 50lbs.

Remote Work Qualifications

Access to a reliable and secure high-speed internet connection. Cable or fiber internet connections (at least 75mbps download/10mbps upload) are preferred, as satellite connections often cannot support the technologies used to perform day-to-day tasks.
Access to a home router and modem.
A dedicated home office space that is noise- and distraction-free. The space should have strong wireless connection or a wired Ethernet connection (wired connection is preferred, if possible).
A valid, physical address (apartment, suite, etc.). PO Boxes are not supported, as a physical address is required for you to receive your computer equipment.
The desire and ability to work and communicate with other team members via chat, webcam, etc.
Legal residents of one of the following states: (AK, AL, AR, AZ, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, or WY). H-1B Visa Sponsorship Not Available, W2 only.

Experience

5+ years of professional experience in a writing role focused on advertising, marketing, or direct response copy
Agency experience preferred
Demonstrated experience developing campaigns from content strategy and creative ideation through execution
Track record of owning projects, including managing workflows, prioritizing work, and addressing feedback
Comfortable working directly with design teams, as well as stakeholders at all levels of the organization
Experience using project management systems like Asana and working with AI tools to augment the writing process
A portfolio of writing samples is required and will be reviewed before an interview is scheduled

Education

This role does not require a degree. We value relevant skills and experience and alignment with our core values above all else.

Desired Traits & Skills

Adapt quickly to shifting priorities and competing deadlines across a wide variety of formats
Take ownership of projects and see them through with minimal direction
Show strong problem-solving and strategic thinking skills
Advocate for customer-focused copy solutions
Draw conclusions from data and use it to inform their recommendations
Readily adopt new tools into their work to drive better results

Company Overview

The foodservice professional’s premier source for restaurant equipment, supplies, and knowledge online. Our purpose is to empower and equip people to run their businesses more profitably and efficiently.

Benefits