Remote Copywriter: Growth-Oriented Landscape Brands

Halstead Media; Town of Middletown (NY); Remote; USD 60.000 - 90.000; Vollzeit

Benefits dieser Stelle

Health insurance with HSA

Dental insurance

Vision insurance

Paid training

401(k) with match

15 PTO days

10 paid holidays

Snacks and beverages

Branded swag

Zusammenfassung

HALSTEAD is seeking a versatile copywriter to craft website, blog, email, social and ad content for landscape and outdoor living clients. This 100% remote role requires translating client growth goals into clear, action-oriented copy across channels.

You’ll collaborate with SEO, paid media, and design teams, build site copy with StoryBrand, research industry terms, and deliver polished work that drives leads, opportunities and revenue for multiple brands.

Aufgaben

• Write creative, polished copy that fits each client's strategy, tone of voice and growth goals.
• Build website copy on StoryBrand principles, which is the standard framework our team uses to make the client's customer the hero and give every page a clear path to action.
• Start with the problem, not the assignment. Understand what the client is trying to accomplish, whether it's spelled out in the brief or something you uncover through good questions and research, and then build the strategy with the team or carry the piece through on your own.
• Partner with the SEO team on keywords and structure, so that everything you write works for search and for the people reading it. Anything that lives online is SEO content and gets optimized that way, including for visibility in AI search.
• Generate titles, outlines and hooks.
• Write with real landscape industry knowledge, so that every piece reads like it came from someone who understands the work, the seasons and the people buying it.
• Research thoroughly using reputable websites, our Notion Company Hub, client-provided material and internal documentation, and interview the experts on our team when you need the facts straight from the source.
• Write client job descriptions using their material and comparable postings on job search engines.
• Track and cite sources for any claims that need support.
• Help position each client as the expert in their craft, writing for the homeowners and the property and facility managers who are sizing them up before they ever reach out.
• Work closely with paid media managers, web and graphic designers, the SEO team and project managers to create and review content and keep messaging consistent across every channel.
• Bring ideas for improving content to the table without waiting to be asked.
• Talk KPIs comfortably with PMs, designers, paid media, SEO and leadership, and understand how your copy contributes to leads, opportunities and revenue.
• Bring enthusiasm to a collaborative, positive, solution-oriented culture.

Jobbeschreibung

HALSTEAD is seeking a versatile copywriter to craft website, blog, email, social and ad content for landscape and outdoor living clients. This 100% remote role requires translating client growth goals into clear, action-oriented copy across channels.

You’ll collaborate with SEO, paid media, and design teams, build site copy with StoryBrand, research industry terms, and deliver polished work that drives leads, opportunities and revenue for multiple brands.