Remote Senior Copywriter: Campaign Strategy & Storytelling

Webstaurantstore; Lititz (Lancaster County); On-site; USD 72,000 - 88,000; Full time

Job summary

The Senior Copywriter at WebstaurantStore in Lititz, PA will lead content strategy and write customer-facing copy across digital and print channels. You’ll shape messaging for campaigns, partner with design teams, and bring agency-level precision to a high-volume environment.

A strong portfolio and experience in advertising writing, plus self-editing and collaboration skills, are essential. Remote work is not specified; this role emphasizes fast-paced execution and cross-functional teamwork to

Qualifications

• 5+ years of professional advertising/marketing writing experience.
• Agency experience preferred.
• Portfolio of writing samples required.
• Experience leading cross-team campaigns.
• Experience with content strategy and ideation.

Responsibilities

• Write customer-facing copy for digital & print marketing.
• Develop brand guides and messaging platforms.
• Own large cross-channel campaigns and monthly deliverables.
• Collaborate with Product Design, Graphic Design, Video, Paid Media, Marketing Automation, and other teams to execute campaigns.
• Self-edit for accuracy, brand voice, and grammar.
• Translate feedback across departments into clear, on-brand copy.
• Maintain consistent voice and tone and adapt across divisions.

Skills

Advertising copywriting

Content strategy

Campaign ideation

Editing/proofreading

Project management (Asana)

Tools

Asana

AI writing tools

Job description

The Senior Copywriter at WebstaurantStore in Lititz, PA will lead content strategy and write customer-facing copy across digital and print channels. You’ll shape messaging for campaigns, partner with design teams, and bring agency-level precision to a high-volume environment.

A strong portfolio and experience in advertising writing, plus self-editing and collaboration skills, are essential. Remote work is not specified; this role emphasizes fast-paced execution and cross-functional teamwork to