Senior Copywriter - Digital Content & Collaboration

Nashville Public Radio; Omaha (NE); On-site; USD 55,000 - 85,000; Full time

Job summary

Physicians Mutual is seeking a Copywriter/Senior Copywriter for our Omaha-based creative team. You will write across long and short form content, email, social, display ads and more, ensuring a consistent brand voice across channels and markets.

You’ll coordinate the Community Hub editorial process, craft concepts that drive campaigns, and partner with marketing on digital content quality, UX and testing opportunities. Collaboration is essential, with a strong portfolio and SEO awareness.

Qualifications

• Three to five years of marketing or advertising writing experience, five to seven years for a senior position.
• A Bachelor’s degree in marketing, journalism, English, liberal arts or related field is required OR at least five years of professional copywriting experience.
• An understanding of web writing, SEO, user experience, testing principles and social media.
• Experience mentoring writers (Senior Copywriter).
• A portfolio demonstrating the ability to write across various media, channels and audiences.

Responsibilities

• Demonstrate passion for a consistent Physicians Mutual brand voice through all channels and markets.
• Write full-funnel marketing materials and day-to-day executions that drive engagement.
• Develop creative concepts and copy options that drive entire campaigns.
• Help coordinate the Community Hub editorial process, including writing articles, scheduling assignments, proofreading submissions, consolidating content and checking sources and links.
• Partner with marketing on digital content quality, user experience and testing opportunities.
• Use and share available performance results, customer feedback and testing learnings to strengthen future work.
• Write and edit web content using sound digital practices, including clear page hierarchy, headings, links, buttons and microcopy.
• Learn and apply complex information quickly. (Insurance knowledge is a plus but not a must.)

Skills

Marketing copywriting

SEO basics

Collaboration

Editing

Web content

Education

Bachelor’s degree in marketing, journalism, English, liberal arts or related field

Job description

Physicians Mutual is seeking a Copywriter/Senior Copywriter for our Omaha-based creative team. You will write across long and short form content, email, social, display ads and more, ensuring a consistent brand voice across channels and markets.

You’ll coordinate the Community Hub editorial process, craft concepts that drive campaigns, and partner with marketing on digital content quality, UX and testing opportunities. Collaboration is essential, with a strong portfolio and SEO awareness.