Copywriter

Nashville Public Radio; Omaha (NE); On-site; USD 55,000 - 85,000; Full time

Job summary

Physicians Mutual is seeking a Copywriter/Senior Copywriter for our Omaha-based creative team. You will write across long and short form content, email, social, display ads and more, ensuring a consistent brand voice across channels and markets.

You’ll coordinate the Community Hub editorial process, craft concepts that drive campaigns, and partner with marketing on digital content quality, UX and testing opportunities. Collaboration is essential, with a strong portfolio and SEO awareness.

Qualifications

• Three to five years of marketing or advertising writing experience, five to seven years for a senior position.
• A Bachelor’s degree in marketing, journalism, English, liberal arts or related field is required OR at least five years of professional copywriting experience.
• An understanding of web writing, SEO, user experience, testing principles and social media.
• Experience mentoring writers (Senior Copywriter).
• A portfolio demonstrating the ability to write across various media, channels and audiences.

Responsibilities

• Demonstrate passion for a consistent Physicians Mutual brand voice through all channels and markets.
• Write full-funnel marketing materials and day-to-day executions that drive engagement.
• Develop creative concepts and copy options that drive entire campaigns.
• Help coordinate the Community Hub editorial process, including writing articles, scheduling assignments, proofreading submissions, consolidating content and checking sources and links.
• Partner with marketing on digital content quality, user experience and testing opportunities.
• Use and share available performance results, customer feedback and testing learnings to strengthen future work.
• Write and edit web content using sound digital practices, including clear page hierarchy, headings, links, buttons and microcopy.
• Learn and apply complex information quickly. (Insurance knowledge is a plus but not a must.)

Skills

Marketing copywriting

SEO basics

Collaboration

Editing

Web content

Education

Bachelor’s degree in marketing, journalism, English, liberal arts or related field

Job description

Calling Omaha-Area Copywriters!

The Physicians Mutual creative team is on the lookout for a talented Copywriter/Senior Copywriter with a hankering for digital content, performance and collaboration.

As an award-winning, in-house creative team, we work on everything from national broadcast campaigns to proofreading form letters. No job is too big or too small. You’ll write long form, short form, email, social, display ads and plenty in between.

You’ll also help coordinate the Physicians Mutual Community Hub and work closely with our partners to improve digital content, support meaningful testing and share what we learn into future work.

Equally important — your ability to work well with a whole host of other people across all levels of the company. So yes, you’ll have to bring your writing chops, but we’re looking for someone unapologetically collaborative.

In addition to being part of a close-knit team, we offer competitive pay and benefits.

Responsibilities

What You’ll Do in This Role …

• Demonstrate passion for a consistent Physicians Mutual brand voice through all channels and markets.
• Write full-funnel marketing materials and day-to-day executions that drive engagement.
• Develop creative concepts and copy options that drive entire campaigns.
• Help coordinate the Community Hub editorial process, including writing articles, scheduling assignments, proofreading submissions, consolidating content and checking sources and links.
• Partner with marketing on digital content quality, user experience and testing opportunities.
• Use and share available performance results, customer feedback and testing learnings to strengthen future work.
• Write and edit web content using sound digital practices, including clear page hierarchy, headings, links, buttons and microcopy.
• Learn and apply complex information quickly. (Insurance knowledge is a plus but not a must.)

Qualifications

What You Bring to the Table

• Three to five years of marketing or advertising writing experience. Five to seven years for a senior position.
• Bachelor’s degree in marketing, journalism, English, liberal arts or related field is required OR at least five years of professional copywriting experience.
• An understanding of web writing, SEO, user experience, testing principles and social media.
• Experience mentoring writers (Senior Copywriter).
• A portfolio demonstrating the ability to write across various media, channels and audiences.

About Us

Health. Life. Retirement. The Physicians Mutual family empowers people from all walks of life to enjoy the financial security they deserve. That’s what Insurance for all of us® is about.

The Physicians Mutual family includes Physicians Mutual Insurance Company, Physicians Life Insurance Company and Physicians Select Insurance Company. Physicians Mutual offers reliable dental and supplemental health insurance, and pet insurance. Physicians Life provides important life insurance, Medicare Supplement insurance and coverage for funeral pre-planning. Physicians Select Insurance Company additionally offers exclusive Medicare Supplement insurance.

Since our start in 1902, our dedication to delivering on our promise has helped make us one of the nation’s leading health and life insurance providers. In fact, we are rated in the top 1% of insurance companies. We consistently maintain some of the highest financial strength ratings in the nation from independent insurance analysts, including A.M. Best Company and Weiss Ratings, ensuring we’ll be there for our policyowners and our employees far into the future.

But the achievement we’re most proud of? We have a 95% customer satisfaction rating — a true sign of a company dedicated to embodying its vision.