Senior Copywriter — Digital Campaigns & Collaboration

Physicians Mutual Insurance Company, Inc.; Omaha (NE); On-site; USD 60,000 - 95,000; Full time

Benefits offered by this job

Competitive pay

Benefits package

Job summary

Physicians Mutual Insurance Company, Inc. seeks a Copywriter/Senior Copywriter to craft long- and short-form content, emails, social, and digital ads from an award-winning in-house team.

You’ll write across channels, mentor teammates, support the Community Hub, and collaborate with marketing to improve user experience and testing insights; insurance knowledge is helpful but not required.

Qualifications

• Three to five years of marketing or advertising writing experience; five to seven years for senior.
• Bachelor’s degree in marketing, journalism, English, liberal arts or related field OR at least five years of professional copywriting experience.
• An understanding of web writing, SEO, user experience, testing principles and social media.
• Experience mentoring writers (Senior Copywriter).
• A portfolio demonstrating the ability to write across various media, channels and audiences.

Responsibilities

• Demonstrate passion for a consistent Physicians Mutual brand voice through all channels and markets.
• Write full-funnel marketing materials and day-to-day executions that drive engagement.
• Develop creative concepts and copy options that drive entire campaigns.
• Help coordinate the Community Hub editorial process, including writing articles, scheduling assignments, proofreading submissions, consolidating content and checking sources and links.
• Partner with marketing on digital content quality, user experience and testing opportunities.
• Use and share available performance results, customer feedback and testing learnings to strengthen future work.
• Write and edit web content using sound digital practices, including clear page hierarchy, headings, links, buttons and microcopy.
• Learn and apply complex information quickly. (Insurance knowledge is a plus but not a must.)

Skills

Copywriting

Marketing writing

SEO basics

Web content UX

Education

Bachelor’s degree in marketing, journalism, English, liberal arts or related field

Job description

Physicians Mutual Insurance Company, Inc. seeks a Copywriter/Senior Copywriter to craft long- and short-form content, emails, social, and digital ads from an award-winning in-house team.

You’ll write across channels, mentor teammates, support the Community Hub, and collaborate with marketing to improve user experience and testing insights; insurance knowledge is helpful but not required.