Senior Copywriter: Creative, Data-Driven Web & Campaigns

Physicians Mutual; Omaha, Northern (NE, KY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Physicians Mutual in Omaha, NE is seeking a Copywriter/Senior Copywriter focused on digital content, performance and collaboration. You’ll write long form, short form, email, social, display ads and more while maintaining a consistent brand voice across channels.

Join a close-knit in-house creative team that works on national campaigns and editorial projects such as the Community Hub, with opportunities to test, optimize and share learnings across the business.

Qualifications

• Three to five years of marketing or advertising writing experience.
• Bachelor’s degree in marketing, journalism, English, liberal arts or related field OR at least five years of professional copywriting experience.
• Knowledge of web writing, SEO, user experience, testing principles and social media.
• Experience mentoring writers (Senior Copywriter).
• A portfolio showing copy across media and audiences.

Responsibilities

• Demonstrate passion for a consistent Physicians Mutual brand voice through all channels and markets.
• Write full-funnel marketing materials and day-to-day executions that drive engagement.
• Develop creative concepts and copy options that drive entire campaigns.
• Help coordinate the Community Hub editorial process, including writing articles, scheduling assignments, proofreading submissions, consolidating content and checking sources and links.
• Partner with marketing on digital content quality, user experience and testing opportunities.
• Use and share available performance results, customer feedback and testing learnings to strengthen future work.
• Write and edit web content using sound digital practices, including clear page hierarchy, headings, links, buttons and microcopy.
• Learn and apply complex information quickly. (Insurance knowledge is a plus but not a must.)

Skills

Marketing writing

SEO

UX writing

Mentoring

Portfolio

Education

Bachelor’s degree in marketing, journalism, English, liberal arts or related field

5+ years of professional copywriting experience

Job description

Physicians Mutual in Omaha, NE is seeking a Copywriter/Senior Copywriter focused on digital content, performance and collaboration. You’ll write long form, short form, email, social, display ads and more while maintaining a consistent brand voice across channels.

Join a close-knit in-house creative team that works on national campaigns and editorial projects such as the Community Hub, with opportunities to test, optimize and share learnings across the business.