Senior Copywriter: Brand Voice & Performance Copy

McAfee; San Jose (CA); Híbrido; USD 96.000 - 158.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Bonus Program

401k Retirement

Medical, Dental, Vision, Basic Life,…

Parental Leave

Support and Community Involvement

14 Paid Company Holidays

Unlimited Paid Time Off for Exempt

96 Hours of Sick Time and 120 Hours of

Descripción de la vacante

McAfee is seeking a seasoned copywriter to support our hybrid Brand and Growth initiatives, blending creative storytelling with performance-driven writing across campaigns, product experiences, CRM, digital, social, and video.

You will collaborate with design, product marketing, and growth teams, transform strategy into clear messaging, test variants, and apply brand guidelines to maximize impact while maintaining voice.

Formación

• 6–8 years of copywriting experience, in-house or client-side.
• Experience writing for performance marketing — paid social or search where copy is tested with data.
• Portfolio demonstrating range across brand and performance work.
• Experience writing for consumer brands; tech or subscription experience is a plus.

Responsabilidades

• Write copy across campaigns, digital experiences, social, CRM, web, video scripts and product surfaces.
• Contribute ideas with designers, art directors and content strategists.
• Craft headlines, short-form copy, product messaging and performance-driven variants.
• Write and iterate quickly across messaging matrices and testing frameworks.

Conocimientos

Copywriting

Performance marketing

Brand voice

Collaboration

Descripción del empleo

McAfee is seeking a seasoned copywriter to support our hybrid Brand and Growth initiatives, blending creative storytelling with performance-driven writing across campaigns, product experiences, CRM, digital, social, and video.

You will collaborate with design, product marketing, and growth teams, transform strategy into clear messaging, test variants, and apply brand guidelines to maximize impact while maintaining voice.