Senior Copywriter

McAfee; San Jose (CA); Hybrid; USD 96,000 - 158,000; Full time

Benefits offered by this job

Bonus Program

401k Retirement

Medical, Dental, Vision, Basic Life,…

Parental Leave

Support and Community Involvement

14 Paid Company Holidays

Unlimited Paid Time Off for Exempt

96 Hours of Sick Time and 120 Hours of

Job summary

McAfee is seeking a seasoned copywriter to support our hybrid Brand and Growth initiatives, blending creative storytelling with performance-driven writing across campaigns, product experiences, CRM, digital, social, and video.

You will collaborate with design, product marketing, and growth teams, transform strategy into clear messaging, test variants, and apply brand guidelines to maximize impact while maintaining voice.

Qualifications

• 6–8 years of copywriting experience, in-house or client-side.
• Experience writing for performance marketing — paid social or search where copy is tested with data.
• Portfolio demonstrating range across brand and performance work.
• Experience writing for consumer brands; tech or subscription experience is a plus.

Responsibilities

• Write copy across campaigns, digital experiences, social, CRM, web, video scripts and product surfaces.
• Contribute ideas with designers, art directors and content strategists.
• Craft headlines, short-form copy, product messaging and performance-driven variants.
• Write and iterate quickly across messaging matrices and testing frameworks.

Skills

Copywriting

Performance marketing

Brand voice

Collaboration

Job description

Role Summary

Role Overview:

At McAfee, your work helps keep people safe every day all over the world. You'll join a team that's reimagining how a legacy brand shows up with clarity, humanity, and creative courage. Here, writers have a real seat at the table: shaping brand expression and crafting ideas that reach millions across cultures and channels.

You'll be part of a collaborative, curiosity-driven creative group that values bold thinking, clean storytelling, and a culture of constant craft improvement. If you're excited by brand transformation, meaningful mission, and the opportunity to sharpen your craft on a growing creative team, this is a place where your voice will matter.

You will support the rollout of our new brand platform and tone of voice, translating them into clear, effective copy across campaigns, product experiences, CRM, digital, social, and performance channels. You'll also help apply and maintain our brand writing guidelines day to day, working closely with senior writers and creative leads.

This role calls for a writer who can move comfortably between conceptual work — headlines, short-form storytelling, scripting — and the more structured, metrics-driven writing that performance marketing demands. You're equally at home developing a campaign idea and optimizing copy against real performance data.

This is a Hybrid position located in one of our Hub Locations: New York, NY, San Jose, CA, or Newport Beach, CA. We value in-office collaboration and meaningful interactions, so expect that you will be able to be in the office on a regular basis according to team needs. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to New York, NY, San Jose, CA, or Newport Beach, CA, as we are not offering relocation assistance at this time.

Position Details

About The Role

Writing & Concepting

• Write copy across campaigns, digital experiences, social, CRM, web, video scripts, product surfaces, and performance channels
• Contribute ideas alongside designers, art directors, and content strategists
• Craft headlines, short-form copy, product messaging, and performance-driven variants
• Write and iterate quickly across structured formats, including messaging matrices and testing frameworks

Brand Voice & Tone

• Apply McAfee's tone of voice and copy guidelines consistently across your work
• Flag gaps or inconsistencies in guidelines as products and channels evolve
• Take feedback from senior writers and creative leads to sharpen craft over time

Performance & Iteration

• Write and test copy variants for paid social, search, and other performance channels
• Use performance data and learnings to inform revisions and future concepts
• Balance brand consistency with what the data shows is working

Collaboration

• Work closely with the in‑house creative team to deliver integrated work
• Partner with Product Marketing and Growth to translate strategy and benefits into copy
• Support external agency partners in maintaining voice and creative consistency

About You

• 6–8 years of copywriting experience, including time in-house/client-side (not agency-only)
• Some experience writing for performance marketing — paid social, search, or similar channels where copy is tested and iterated against data
• Portfolio demonstrating range across brand and performance work (required)
• Experience writing for consumer brands; tech or subscription experience is a plus
• Strong fundamentals: clean, clear writing with good editorial instincts
• Comfortable taking direction and feedback, with a desire to grow craft and scope over timeCollaborative and proactive in a lean team environment
• Able to manage multiple projects and shift between conceptual and structured writing

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits And Perks

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family‑friendly benefits to all of our employees.:

• Bonus Program
• 401k Retirement
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support and Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

We’re serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

Pay Range

The anticipated compensation for this position is USD $95,890.00/Yr. - USD $157,540.00/Yr. depending on experience and qualifications.