Senior Copywriter — AI-Driven Brand & Performance

Regional Client

Orlando (FL)

Hybrid

USD 85,000 - 110,000

Full time

6 days ago

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Job summary

Holiday Inn Club Vacations in Orlando is seeking a Senior Copywriter to translate business goals and audience insights into high-performing, brand-focused copy across email, landing pages, web, paid media and sales materials. You’ll use generative AI thoughtfully while preserving editorial rigor.

Collaborating with strategy, design, CRM, analytics and legal, you’ll develop concepts, run tests and optimize messages for conversion.

Qualifications

Bachelor’s degree in English, Journalism, Communications, Marketing, Advertising or equivalent.
Five+ years of professional copywriting experience.
Strong portfolio across digital channels; email and landing-page experience valued.
Experience using generative AI tools for ideation and workflow.
Experience with A/B or multivariate testing and data-guided iteration.
Experience collaborating with designers, strategists, marketers, analysts, legal partners and senior stakeholders.

Responsibilities

Develop concepts and write persuasive, audience-first copy across email, landing pages, web, paid channels and sales materials.
Use approved generative AI tools for ideation, research synthesis, variation development and production support with human review.
Protect and evolve the brand voice with editorial standards and accessibility guidelines.
Define copy hypotheses and test plans; measure results and share learnings.
Collaborate with art directors, designers and channel teams from concept through production.