Senior Copywriter – AI-Driven Brand & Performance

Holiday Inn Club Vacations Incorporated

Orlando, Northern (FL, KY)

Hybrid

USD 70,000 - 100,000

Full time

16 hours ago

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Job summary

Holiday Inn Club Vacations Incorporated is seeking a Senior Copywriter to translate objectives and audience insights into high-performing, brand-focused copy across lifecycle marketing and digital experiences. You will harness generative AI thoughtfully while maintaining editorial rigor and brand safety.

The role requires collaboration with strategy, design, CRM, analytics and legal teams to drive continuous improvement.

Qualifications

Bachelor’s degree in English, Journalism, Communications, Marketing, Advertising or related field.
Five or more years of professional copywriting experience in a fast-paced environment.
Portfolio demonstrating copy across digital channels and testing-driven results.
Experience using generative AI tools with responsible human review.
Experience developing copy for A/B or multivariate testing.

Responsibilities

Develop concepts and write persuasive, audience-first copy across email, web, and paid media.
Use AI tools for ideation, research synthesis and variation development with human review.
Protect and evolve the brand voice across all copy and channels.
Define hypotheses, test plans and measure performance to optimize messaging.
Collaborate with designers, strategists, marketers, analysts and legal partners.