Head of Performance Marketing & AI-Driven Growth

Career Site Brand; Orlando (FL); On-site; USD 250,000 - 400,000; Full time

Job summary

Holiday Inn Club Vacations in Orlando seeks a Vice President of Performance Marketing to lead a 25-person team and oversee a multi-million-dollar budget, reporting to the SVP of Marketing. The role drives demand, pipeline, tours, revenue and owner/member engagement across new customer acquisition and existing lifecycle.

The ideal candidate combines data obsession with leadership, channel mastery, and a future-forward mindset, including AI adoption to transform how we operate and grow across

Qualifications

• 12+ years of progressive marketing experience with leadership at scale.
• Experience leading large teams and managing multi-million-dollar budgets.
• Mastery of performance marketing channels, marketing technology stacks, CRM, and data/analytics platforms.
• Experience leading marketing innovation and transformation, including AI applications.

Responsibilities

• Growth Strategy: lead full-funnel performance across paid and owned channels to drive acquisition, pipeline, tours, and revenue.
• AI Innovation & Transformation: steer adoption of AI, automation, and emerging tech to elevate performance and productivity.
• Strategic Leadership: manage the day-to-day Performance Marketing org and align with SVP on strategy and investments.
• Investment & Financial Accountability: optimize budget allocation for incremental revenue and profitability.
• Team Development: coach a 25-person team and build a high-performance culture.
• Data-Driven Decision Making: partner with analytics to establish KPI frameworks and translate insights into action.
• Innovation & Growth: test new channels and partnerships with a rigorous test-and-learn approach.

Skills

Leadership

Performance marketing

Team management

AI in marketing

CRM & lifecycle

Data analytics

Budget management

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Analytics tools

Job description

Holiday Inn Club Vacations in Orlando seeks a Vice President of Performance Marketing to lead a 25-person team and oversee a multi-million-dollar budget, reporting to the SVP of Marketing. The role drives demand, pipeline, tours, revenue and owner/member engagement across new customer acquisition and existing lifecycle.

The ideal candidate combines data obsession with leadership, channel mastery, and a future-forward mindset, including AI adoption to transform how we operate and grow across