Senior Copywriter: AI-Driven Brand & Performance

Career Site Brand; Orlando (FL); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work day

Job summary

Holiday Inn Club Vacations is seeking a Senior Copywriter to translate objectives and audience insights into compelling, brand-first copy across email, landing pages, web and more. You'll guide AI-assisted ideation and production with human review, ensuring clarity, tone and performance.

Collaboration with strategy, CRM, analytics and legal is essential to balance warmth with trust. This hybrid role emphasizes turning data into persuasive creative while protecting the brand voice in

Qualifications

• Five or more years of professional copywriting experience in an in-house creative team or agency.
• Strong portfolio demonstrating conceptual thinking, polished writing and performance-focused work across multiple digital channels.

Responsibilities

• Develop concepts and write persuasive, audience-first copy across email, landing pages, web, paid media and other channels.
• Use generative AI tools thoughtfully for ideation, research synthesis and iteration with human review.
• Protect and evolve the brand voice with editorial guidance across human-written and AI-assisted work.
• Define copy hypotheses, success metrics and test plans; analyze results to improve future work.
• Collaborate with designers, strategists, marketers, analysts, legal partners and stakeholders from brief through launch.

Job description

Holiday Inn Club Vacations is seeking a Senior Copywriter to translate objectives and audience insights into compelling, brand-first copy across email, landing pages, web and more. You'll guide AI-assisted ideation and production with human review, ensuring clarity, tone and performance.

Collaboration with strategy, CRM, analytics and legal is essential to balance warmth with trust. This hybrid role emphasizes turning data into persuasive creative while protecting the brand voice in