Senior Copywriter: AI-Driven, Performance Campaigns

Holiday Inn Club Vacations; Orlando (FL); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Holiday Inn Club Vacations in Orlando is seeking a Senior Copywriter to translate business goals and audience insights into high-performing, brand-focused copy across lifecycle marketing and digital experiences. You’ll use generative AI thoughtfully, maintain editorial standards, and collaborate with strategy, design, CRM, analytics and legal to improve campaigns.

This role blends strategic writing with hands-on production in a hybrid, office-based environment.

Qualifications

• Five or more years of professional copywriting experience in a fast-paced in-house or agency setting.
• Portfolio demonstrating writing across digital channels including email and landing pages.
• Experience using generative AI for ideation, research, variation development and responsible human review.

Responsibilities

• Develop concepts and write persuasive, audience-first copy across email, landing pages, web, paid social, display and other channels.
• Use AI tools to ideate, test and produce variations with human review for accuracy and brand alignment.
• Edit and safeguard the brand voice across human-written and AI-assisted content.

Skills

Copywriting

AI tools

Brand voice

Collaboration

Performance marketing

Editing

Education

Bachelor’s degree in English/Journalism/Communications/Marketing/Advertising or related field

Tools

Generative AI tools

Editorial tools

Job description

Holiday Inn Club Vacations in Orlando is seeking a Senior Copywriter to translate business goals and audience insights into high-performing, brand-focused copy across lifecycle marketing and digital experiences. You’ll use generative AI thoughtfully, maintain editorial standards, and collaborate with strategy, design, CRM, analytics and legal to improve campaigns.

This role blends strategic writing with hands-on production in a hybrid, office-based environment.