Senior Copywriter

Humdinger; Minneapolis (MN); On-site; USD 65,000 - 100,000; Full time

Job summary

Humdinger is seeking a copywriter with a strategic instinct to shape the voice of a leading tech brand. You’ll craft cohesive messaging across the product ecosystem, blending writing with strategic thinking for tech and smart home narratives.

You’ll collaborate with the creative team to develop concepts, refine messaging, and create ideas for campaigns that span awareness, consideration, and conversion. Ideal candidates translate complex products into clear narratives and thrive in fast-paced

Qualifications

• 5+ years of agency writing experience.
• Portfolio demonstrating strong conceptual work across digital and campaign mediums.
• Ability to distill complex information into simple, clear communication.
• Comfortable working independently within fast paced timelines.

Responsibilities

• Build messaging frameworks that guide how the brand communicates across channels.
• Analyze competitor communication to identify opportunities for stronger differentiation.
• Shape audience driven messaging paths from first impression to confident decision.
• Develop clear product narratives that communicate the value of hardware and software independently and as a connected ecosystem.
• Refine content for partner facing decks and presentations with sharp storytelling and clear selling points.
• Concept and write ideas for short form videos, product stories, and commercial scripts.
• Translate product features into simple, human benefits across digital, video, retail, and social.
• Collaborate with creative directors, designers, and strategists to build campaigns and launch ideas.
• Contribute to brainstorms and provide fresh thinking for both brand and product initiatives.

Skills

Agency writing

Portfolio

Clear communication

Independent work

Job description

HUMDINGER IS LOOKING FOR A COPYWRITER WITH STRONG STRATEGIC INSTINCTS TO HELP SHAPE THE VOICE OF A LEADING TECH BRAND

We’re looking for a writer who can do more than craft individual lines of copy. Someone who understands how messaging fits into the bigger picture and can help shape a cohesive story across an entire product ecosystem.

This role blends strong writing with strategic thinking and a clear understanding of how tech and smart home brands show up across the customer journey.

You’ll work closely with our creative team to develop concepts, refine messaging, and create ideas that work across awareness, consideration, and conversion. If you enjoy turning complex products into clear, compelling narratives that support larger campaign ideas, you’ll fit right in.

Responsibilities

• Build messaging frameworks that guide how the brand communicates across channels
• Analyze competitor communication to identify opportunities for stronger differentiation
• Shape audience driven messaging paths that move people from first impression to confident decision
• Develop clear product narratives that communicate the value of hardware and software independently and as a connected ecosystem
• Refine content for partner facing decks and presentations with sharp storytelling and clear selling points
• Concept and write ideas for short form videos, product stories, and commercial scripts
• Translate product features into simple, human benefits across digital, video, retail, and social
• Collaborate with creative directors, designers, and strategists to build campaigns and launch ideas
• Contribute to brainstorms and provide fresh thinking for both brand and product initiatives

Requirements

• 5+ years of agency writing experience
• Portfolio demonstrating strong conceptual work across digital and campaign mediums
• Ability to distill complex information into simple, clear communication
• Comfortable working independently within fast paced timelines

Bonus Round

• Experience with consumer tech or platform based products
• Interest in emerging products, connected ecosystems, and digital culture
• Comfortable developing long form messaging when needed