Sr. Copywriter

Aquent; San Diego (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health benefit contributions

Retirement plans with match

Flexible spending accounts

Job summary

Skill is seeking a Senior Copywriter to ignite engagement and drive conversions through captivating ad copy for paid media and social advertising. You will craft strategic narratives, create attention-grabbing messaging, and iterate based on performance data to maximize results across campaigns.

You will collaborate with the creative team to develop multiple copy directions, test hypotheses, and optimize for platforms like Meta, TikTok, YouTube, and Instagram.

Qualifications

• 3+ years of experience writing performance creative for paid media and paid social environments.
• 3+ years of agency experience managing multiple clients and categories in a fast-paced setting.
• Deep platform fluency and understanding of content structures rewarded on TikTok and Meta.

Responsibilities

• Craft hooks, scripts, headlines, and short-form ad copy for Meta, TikTok, YouTube, and Instagram.
• Develop multiple distinct copy directions for each brief.
• Test and optimize copy using performance data (hook hold rate, CTR, conversions).
• Collaborate with creative strategists and directors to shape project direction.
• Iterate quickly incorporating client and data feedback to elevate work.

Skills

Direct response copywriting

Agency experience

Platform fluency

AI tools

Creative storytelling

Education

Bachelor's degree or equivalent

Tools

AI tools

Job description

Aquent is partnering with a leading digital marketing innovator that’s transforming how global brands connect with their audiences. This company is at the forefront of performance creative, delivering impactful, data-driven advertising strategies across diverse industries. Join a team where your expertise will directly influence the success of high-profile campaigns, shaping how millions experience brand messaging and driving measurable results that redefine industry standards.

About the Role

Are you a visionary wordsmith with a passion for performance? We are seeking a Senior Copywriter to ignite engagement and drive conversions through captivating ad copy. This isn’t just about writing; it’s about crafting strategic narratives that resonate, compel, and perform. You’ll be a pivotal force within our creative team, leveraging your expertise to create attention-grabbing, results-oriented messaging for paid media and social advertising that reaches millions. If you thrive on seeing your words translate into tangible success and are eager to push the boundaries of digital advertising, this is your opportunity to make a significant impact.

What You’ll Do

• Craft compelling hooks, scripts, headlines, and short-form ad copy tailored for platforms like Meta, TikTok, YouTube, and Instagram, understanding the unique nuances of each channel.
• Develop multiple, genuinely distinct copy directions for each brief, exploring diverse angles, emotional registers, and hypotheses to uncover what truly resonates.
• Operate within a hypothesis-driven framework, treating your copy as a critical variable to be tested and optimized.
• Analyze performance data, proactively identifying opportunities to iterate and refine copy based on metrics like hook hold rate, CTR, and conversion.
• Collaborate closely with creative strategists and creative directors, actively contributing to campaign platform development and shaping the strategic direction of projects.
• Embrace rapid iteration and revision with an open mind, integrating feedback from clients, data insights, and strategic briefs to continuously elevate your work.

What You’ll Bring

Must-Have Qualifications

• 3+ years of experience writing performance creative in paid media and paid social environments, with a strong command of direct response principles.
• 3+ years of agency experience, demonstrating the ability to manage multiple clients and categories in a fast-paced setting.
• Deep platform fluency, understanding how content structures are rewarded on TikTok, the critical importance of the first three seconds on Meta video, and what drives engagement for pre-roll ads.
• Familiarity with hypothesis-driven creative briefs, approaching every copy direction as a test rather than a final answer.
• Exceptional voice range, capable of authentically writing for diverse sectors such as luxury skincare, supplements, and B2B SaaS within the same week.
• Proven fluency with AI tools, utilizing them effectively to enhance speed and quality of output.
• A bachelor’s degree or equivalent professional experience demonstrating the required skills.

Nice-to-Have Qualifications

• Experience script writing for direct response video, particularly understanding the hook-to-offer video ad structure.
• Prior brand experience in DTC, CPG, beauty, fashion, health, or consumer services.
• An understanding of how creative performance data is read and applied to subsequent briefs, gained from collaboration with media teams.

About Skill:

Skill connects the best professional, IT, engineering, financial and administrative talent with the world’s biggest brands. Our eligible talent get access to benefits such as health benefit contributions, retirement plans with match and flexible spending accounts.

Skill is an equal-opportunity employer. We evaluate qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.