Copywriter

CB2; Chicago (IL); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work schedule

On-site Chicago office

Job summary

CB2 in Chicago is seeking an experienced Copywriter to craft disruptive brand-building copy for all marketing audiences and channels. This on-site role is based in our Chicago office with the flexibility to work remotely on Fridays, creating headlines, long-form copy and social-first content in CB2's unique voice.

You will collaborate with design partners, brainstorm campaign ideas, and continuously refine copy based on performance metrics while staying current with home design and lifestyle

Qualifications

• BA in Journalism or English, preferred.
• Portfolio demonstrating smart copywriting across print, digital, social and video.
• Familiar with AP style and home/fashion/lifestyle content is a plus.

Responsibilities

• Create engaging, informative copy across channels including email, social, catalog, ecommerce, signage.
• Composer headlines, scripts, long-form copy and social-first copy.
• Brainstorm campaign ideas with design partners and translate trends into copy.
• Deliver copy in CB2 voice that feels fresh, relevant and brand-aligned.
• Review metrics monthly to analyze copy effectiveness and adjust strategy.
• Collaborate with art directors, designers and marketing teammates to push campaigns.

Skills

Copywriting

Brand voice

Creative thinking

Team collaboration

Content strategy

Social media

Project management

Education

BA in Journalism or English

Tools

InDesign

Job description

Responsible for creating disruptive brand-building marketing concepts and copy in the unique CB2 voice for all marketing audiences and channels. This is an on-site position (Monday through Thursday) based out of our Chicago, IL office with the flexibility to work remotely on Fridays. A day in the life as a Copywriter...

• Create engaging, informative, high-performing copy & content that supports business strategies across channels including email, organic and paid social, catalog, ecommerce, signage.
• Compose engaging headlines, scripts, long-form copy and social-first copy.
• Demonstrate the ability to think abstractly and produce fresh, persuasive and clear ideas.
• Consistently help push creative and bring new opportunities to the brand.
• Brainstorm creative campaign ideas with design partners.
• Deliver copy that embodies the unique CB2 voice and feels fresh, relevant and reflects our brand positioning.
• Remain current on trends and cultural influences that are important to our customers, particularly in the area of home design, décor and entertaining.
• Ability to collaborate with partners or work independently to develop content and concepts.
• Review metrics monthly to analyze copy effectiveness and apply data to copy strategy to maximize performance.
• Strong team-working skills to partner with art directors, designers and marketing team members.

What you'll bring to the table..

• A hybrid creative writer, innovative thinker and smart marketer
• A special way with words that is warm, witty and natural
• A team player who enjoys collaborating for the greater good
• Demonstrated ability to create compelling ideas/content
• Portfolio demonstrating smart copywriting and innovative brand ideas, with an emphasis on print, digital, social and video
• Demonstrate understanding of writing nuances between channels: Social vs catalog vs digital advertising
• Actively engaged in social media
• Passion for home design, fashion, trends and culture
• A strong sensibility for graphic design
• Strong communication skill set
• Ability to juggle multiple projects at once and manage multiple deadlines at once
• Work independently and collaboratively with team(s)

We'd love to hear from you if you have...

• 5-7+ years professional creative writing experience in advertising, retail, catalog, eComm or related fields
• Agency experience preferred
• Experience with home, fashion or lifestyle brand or publication (print and/or digital) preferred
• BA in Journalism or English, preferred
• Familiar with InDesign
• Fluent in AP style