Copywriter

Meta; Los Angeles, Northern (CA, KY); On-site; USD 80,000 - 110,000; Full time

Job summary

Meta is seeking a Copywriter to join its in-house creative team, crafting compelling copy across Facebook, Instagram, WhatsApp, Messenger, Meta Quest, and Ray‑Ban Meta smart glasses. You will develop copy that brings product stories to life, shapes brand voice, and connects billions of people to the experiences and technology that matter most.

You’ll work across formats from social and digital campaigns to product marketing and brand storytelling, ensuring every word reflects the distinct voice

Qualifications

• 1+ years in copywriting or related creative discipline.
• Ability to solve problems in fast-paced, ambiguous environments.
• Passion for product storytelling and strategic project thinking.
• Strong written and verbal communication skills.
• Experience using AI tools in copywriting and ideation.
• Active pursuit of new AI knowledge and technologies in creative workflows.
• Judgment in using AI vs traditional tools to deliver high-quality output.
• Authorized to work in country of employment.
• Experience applying responsible, ethical AI practices.
• Familiarity with writing for short-form video (Reels, Stories, CTV).
• Experience maintaining brand voice and tone at scale.
• Experience using AI-assisted writing tools to ideate and optimize copy.
• Ability to integrate AI tools to improve workflows and outcomes.
• Ongoing AI skill development (prompt/context engineering, agent orchestration).
• Experience developing copy for product launches (apps or hardware).

Responsibilities

• Craft compelling copy across Meta's apps and hardware products.
• Develop copy that brings product stories to life and shapes brand voice.
• Write for social and digital campaigns, product marketing, and storytelling.
• Ensure every word reflects platform voice and purpose.

Skills

Copywriting

Creative writing

AI copywriting

Communication

Product storytelling

Brand voice

Video scripting

Ambiguity handling

Problem solving

AI ethics

Prompt engineering

Workflow optimization

AI risk assessment

Brand guidelines

Job description

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products.

Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising.

We believe in attracting and nurturing world class talent with a focus on collaboration, community and career development. We have developed effective collaboration models with agencies and our cross-company creative network to ensure a consistent and strong creative narrative for work that reaches an audience across the globe due to the scale of our products.

Meta is looking for a Copywriter to join our in-house creative team, crafting compelling copy across Meta's family of apps and hardware products - including Facebook, Instagram, WhatsApp, Messenger, Meta Quest, and Ray-Ban Meta smart glasses. In this role, you will develop copy that brings product stories to life, shapes brand voice, and connects billions of people to the experiences and technology that matter most to them. You will work across a range of formats and channels, from social and digital campaigns to product marketing and brand storytelling, ensuring every word reflects the distinct voice and purpose of each platform.

• 1+ years of experience in copywriting, creative writing, or a related creative discipline
• Experience problem solving in fast paced environments and navigating ambiguity
• A passion and interest in product storytelling and project strategy
• Strong communication skills
• Knowledge and use of various AI tool capabilities and limitations in the context of copywriting and creative ideation, demonstrated through professional or self-directed experience
• Experience actively seeking out new AI knowledge and skills, understanding of how AI is reshaping creative work and experiments with emerging AI technologies, and applies it to active creative workflows
• Demonstrated judgment in using AI in creative work, knowing when to use it, when to rely on traditional tools, and how to edit/refine AI-assisted work to reach a high-quality final output
• Must obtain work authorization in country of employment at the time of hire, and maintain ongoing work authorization during employment
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Familiarity with writing for short-form video and motion-led formats such as Reels, Stories, or connected TV
• Experience contributing to or maintaining brand voice and tone guidelines at scale
• Experience using AI-assisted writing tools to accelerate ideation, explore creative directions, or optimize copy workflows
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience developing copy for product launches, including app features or consumer hardware