Copywriter

TPI Staffing Inc.; Charlotte (NC); On-site; USD 50,000 - 70,000; Full time

Job summary

A staffing agency is seeking a talented Copywriter to create compelling content for various channels including blogs, ads, and social media. The ideal candidate will possess strong writing and collaborative skills, have a Bachelor's degree in a related field, and be well-versed in AP style. This role involves working closely with teams to develop branding strategies and analyze digital performance metrics, making it essential for applicants to demonstrate a portfolio of their work.

Qualifications

• 2-4 years of experience in a writing role.
• Portfolio attached or link to online portfolio included in resume.
• Ability to write for various formats including digital and print.

Responsibilities

• Writes engaging copy for multi-channel campaigns including web, social media, and print.
• Collaborates with teams to create branding strategies.
• Supports digital and social initiatives and analyzes engagement metrics.

Skills

Exceptional writing skills

Collaborative skills

Knowledge of AP style

Multi-channel communication

Education

Bachelor's Degree in Journalism, English, Communications, Graphic Communications or Digital Marketing

Job description

Job Description: The writer might be writing a video script, a blog post, ads and brochures all in the same day. The Copywriter is a creative problem solver who leverages innovative approaches to make the complex simple; discovers ways to push groundbreaking thoughts through new technology; synthesizes and disseminates targeted information; ensures brand/culture is communicated using a concise inspiring style; and serves as a self-motivated, but fully integrated, team member in the planning and execution of client\'s overall engagement strategies.

Responsibilities

• Writes engaging copy for multi-channel campaigns – email, ads, mobile, web, video, social media and print – that has a distinct personality, tone and corporate objectives/standards.
• Is able to utilize insightful and creative wordsmithing to build client’s brand
• Identifies major target audience needs, and develops and deploys relevant content that positions client as a transformational industry thought leader.
• Collaborates with teams to create concepts that can be extended into company and product branding strategies.
• Assists in fostering strategic partnerships between enterprise units to ensure cohesive look and messaging throughout corporation.
• Helps reinforce our company\'s identity and branding across all stakeholder touch points.
• Create Multi-Channel Marketing/Communication Tools
• Identifies internal/external stakeholder needs and develops and deploys relevant content.
• Researches and writes dynamic copy that has crossover appeal for major stakeholders.
• Produces digital-first, platform-free content that can be redeployed enterprise wide.
• Supports broad digital and social initiatives (development of new websites, understanding new digital marketing technologies)
• Reviews and reports on digital and social analytics, including web traffic, web leads and social media engagement

Qualifications

• Bachelor\'s Degree in Journalism, English, Communications, Graphic Communications or Digital Marketing
• 2-4 years’ experience - Exceptional writing and collaborative skills
• Multi-channel communication including print, digital and social
• Knowledge of AP style, including headline and caption writing
• Portfolio attached or link to online portfolio included in resume