Copywriter (Health & Wellness)

7Seventy; United States; Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Flexible time off

Nine annual company holidays

Birthday day off

100% company-paid health insurance

100% company-paid dental insurance

100% company-paid vision insurance

100% company-paid life insurance

100% company-paid short-term disable

401(k) with safe harbor and profit‑sh‑

Matching charitable contributions up  

Work-from-home stipend

Employee product samples and discounts

Calm app subscription

Job summary

7Seventy is seeking a Copywriter (Health & Wellness) to craft persuasive, high-performing copy across paid media, landing pages, email, SMS, product descriptions, blogs, and video assets for omni-channel brand marketing.

You'll apply direct-response and performance marketing techniques, SEO, CRO, and A/B testing while ensuring compliance with FTC and FDA guidelines. Collaboration with cross-functional teams ensures accurate, compliant messaging.

Qualifications

• 3-5 years of experience writing direct-response, performance-based, or e-commerce marketing copy.
• Portfolio demonstrating high-performing digital content (ads, landing pages, emails, or product descriptions).

Responsibilities

• Write copy for paid media, landing pages, emails, SMS, product descriptions, blogs, and other digital channels.
• Develop direct-response and brand performance content that drives conversions.
• Create scripts for Video Sales Letters and other video assets.
• Adapt tone and messaging for different audiences, campaigns, and channels.
• Optimize copy for SEO, engagement, and conversions while ensuring FTC/FDA compliance.
• Coordinate content calendar with marketing leads to ensure timely deliverables.
• Translate complex information into clear, consumer-friendly messaging with cross-functional teams.
• Proofread marketing and product assets to ensure accuracy and tone.
• Use data-driven insights and A/B testing to refine copy strategies.
• Monitor content performance metrics to improve copy effectiveness.
• Stay current on industry trends and direct-to-consumer best practices.
• Conduct consumer and competitive research to keep messaging relevant.

Skills

Direct-response

Performance marketing

SEO

CRO

A/B testing

Compliance (FTC/FDA)

Editing

Proofreading

Content strategy

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Job description

Core Areas: Direct-response copywriting, performance marketing, e-commerce copy, SEO, CRO, A/B testing, VSL scripts, FTC/FDA compliance

Compensation: $90,000-$100,000 per year

About the Role

This opportunity is for a Copywriter (Health & Wellness) responsible for creating persuasive, high-performing copy across paid media, landing pages, email, SMS, product descriptions, blogs, video assets, and other digital channels. The role supports omni-channel brand marketing initiatives and focuses on content that educates audiences, strengthens brand messaging, and drives engagement and conversions.

The position requires strong direct-response and performance marketing copywriting skills, along with experience in SEO, CRO, A/B testing, and data-informed optimization. The Copywriter will also work with FTC and FDA requirements, product claims, DISCLAIMERS, consumer research, performance metrics, and cross-functional marketing teams to maintain accurate, compliant, and consistent messaging.

What You'll Do

• Write compelling, high-performing copy for paid media, landing pages, email campaigns, SMS, product descriptions, blogs, and other digital channels.
• Create persuasive direct-response and brand performance marketing content that communicates product benefits and drives conversions.
• Develop clear, concise, and engaging scripts for Video Sales Letters and other video assets.
• Adapt tone, voice, and messaging for different audiences, campaigns, and distribution channels.
• Optimize copy for SEO, engagement, and conversion while maintaining brand consistency and compliance with FTC and FDA regulations.
• Partner with marketing and content leads to maintain an organized content calendar and ensure deliverables are accurate, timely, and aligned with marketing goals.
• Work with Product Development and Customer Experience teams to translate complex information into clear, educational, consumer-friendly messaging.
• Partner with Paid Media, Social, Content, Design, and Email/SMS teams to align copy with campaign goals and creative direction across channels.
• Serve as a key proofreader for marketing and product assets, including product labels, to ensure compliance, accuracy, clarity, quality, tone, and consistency.
• Use data-driven insights and A/B testing to refine ad copy, headlines, and messaging strategies.
• Monitor content performance metrics, including click-through rates, conversions, and engagement, to improve copy effectiveness.
• Stay current on industry trends, emerging content strategies, and direct-to-consumer marketing best practices.
• Conduct ongoing consumer and competitive research to support content development and keep messaging relevant.

Qualifications

Required Experience

• 3-5 years of experience writing direct-response, performance-based, or e-commerce marketing copy.
• Proven portfolio demonstrating high-performing digital content, including ads, landing pages, emails, or product descriptions.

Required Skills

• Exceptional writing, editing, and proofreading skills with strong attention to detail.
• Ability to create persuasive copy that supports engagement, conversions, and brand consistency.
• Familiarity with SEO, conversion rate optimization, and A/B testing methodologies.
• Ability to adapt tone, voice, and messaging across different audiences, campaigns, and channels.
• Working familiarity with product claims, DISCLAIMERS, and guidelines to maintain accurate and consistent brand representation.
• Ability to interpret performance data, including CTR, conversions, and engagement, and use insights to improve copy.
• Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Ability to write compliant marketing content within FTC and FDA requirements.

Education

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

Preferred Qualifications

• Experience writing for the health and wellness industry.
• Flexible time off.
• Nine annual company holidays.
• Paid day off for your birthday.
• 100% company-paid base medical, dental, and vision insurance for employees.
• 100% company-paid life insurance.
• 100% company-paid short-term disability coverage.
• 401(k) with safe harbor and profit-sharing contributions of up to 5%.
• Matching charitable contributions up to $2,500 per year.
• $1,200 annual work-from-home stipend.
• Employee recognition and rewards program.
• Employee product samples and discounts.
• Free Calm app subscription.

Recruitment notice: all communication only happens from authorized email addresses ending [e-mail]. We never ask for payments or sensitive documents. Suspect a scam? Email [e-mail]