Marketing Specialist

Clark Associates

Lancaster (Lancaster County)

Hybrid

USD 50,000 - 70,000

Full time

14 days+

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Benefits offered by this job

Medical

Vision

Dental

PTO

Paid Maternity Leave

Paid Parental Leave

Life Insurance

Disability

Dependent Care FSA

401(k) matching

Employee Assistance Program

Wellness Incentives

Company Discounts

AT&T & Verizon Discount

Bonus Opportunities

Accident Insurance

Critical Illness Insurance

Adoption Assistance

Job summary

A growing multi-divisional company in Lancaster, PA is seeking a Marketing Specialist to drive paid marketing campaigns and enhance brand visibility. The selected candidate will strategize with partners, manage vendor relationships, and analyze campaign performance. This role offers the potential for remote work, strong collaboration with internal teams, and a focus on impactful marketing strategies. Join a dynamic team dedicated to performance-driven results!

Qualifications

Minimum of 2-3 years of experience in marketing or related fields.
Proficient in MS Office with strong Excel and PowerPoint skills.
Business proficiency in English is required.

Responsibilities

Support the development and execution of paid vendor marketing strategies.
Identify and onboard new partnership opportunities.
Lead the rollout of marketing campaigns and promotions.

Skills

Analytical thinking

Clear communication

Creativity

Flexibility

Detail-oriented

Tools

MS Office

Power BI

Job description

Job Summary

Are you a strategic thinker with a passion for partnerships and performance-driven marketing? Join our dynamic team as a Marketing Specialist focused on the Durables category, supporting a variety of brands. In this role, you’ll be the driving force behind high-impact, paid marketing campaigns that amplify brand visibility, fuel customer acquisition, and accelerate revenue growth across WebstaurantStore and The Restaurant Store platforms.

As part of a team that functions like an internal agency, you’ll act as an account manager for our durables vendor partners, serving as their go-to marketing strategist within the organization. You’ll collaborate with internal teams and external partners to craft compelling campaigns, analyze performance metrics, and ensure every initiative delivers measurable ROI.

Responsibilities

Strategizing for Success: Support the development, planning, and execution of paid vendor marketing strategies that align with business goals and category priorities.
Expanding Our Network: Identify, evaluate, and onboard new partnership opportunities across relevant categories and industries to strengthen our vendor ecosystem.
Vendor Relationship Management: Maintain strong, proactive communication with vendors to ensure smooth collaboration and campaign execution.
Campaign Coordination: Lead the rollout of marketing campaigns and promotions, ensuring timely delivery and alignment with vendor and internal objectives.
Performance Analysis: Track and analyze campaign metrics, delivering insights and recommendations to optimize future initiatives.
Cross-Team Collaboration: Work closely with internal teams—including design, content, and merchant teams—to ensure campaigns are cohesive and impactful.
Brand Stewardship: Ensure vendor brand guidelines are consistently upheld across all marketing touchpoints.
Reporting & Presentations: Prepare clear, data-driven presentations and reports for internal stakeholders and vendor partners.
Market Awareness: Stay informed on industry trends and emerging opportunities to help shape forward-thinking marketing strategies.

Physical Requirements

Work is performed while sitting/standing and interfacing with a personal computer.
Requires the ability to communicate effectively using speech, vision, and hearing.
Requires the regular use of hands for simple grasping and fine manipulations.
Requires occasional bending, squatting, crawling, climbing, and reaching.
Requires the ability to occasionally lift, carry, push, or pull medium weights, up to 50lbs.

Remote Work Qualifications

Access to a reliable and secure high-speed internet connection. Cable or fiber internet connections (at least 75mbps download/10mbps upload) are preferred, as satellite connections often cannot support the technologies used to perform day-to-day tasks.
Access to a home router and modem.
A dedicated home office space that is noise- and distraction-free. The space should have strong wireless connection or a wired Ethernet connection (wired connection is preferred, if possible).
A valid, physical address (apartment, suite, etc.). PO Boxes are not supported, as a physical address is required for you to receive your computer equipment.
The desire and ability to work and communicate with other team members via chat, webcam, etc.
Legal residents of one of the following states: (AK, AL, AR, AZ, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, NC, ND, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, or WY). H-1B Visa Sponsorship Not Available, W2 only.

Experience

Minimum of 2-3 years of experience preferred, in marketing or any field related to category management, product development, product positioning, etc.
Proficient in MS Office – strong Excel and PowerPoint skills are a plus
Experience in Power BI or analytical platforms a plus
Business Proficiency in English is required

Education

This role does not require a degree. We value relevant skills and experience and alignment with our core values above all else.

Desired Traits & Skills

Analytical and detail oriented
Clear communicator with ability to effectively collaborate with wide range of internal and external stakeholders
Action oriented with ability to thrive in fast-paced work environment
Excellent prioritization and planning skills
Creative and innovative thinking, ability to find outside of the box solutions to problems
Flexible and willing to adjust to a changing workload to ensure the Marketing team initiatives are completed in a timely manner

Company Overview

A rapidly growing, multi-divisional company headquartered in Lancaster, Pennsylvania with services supporting all of Clark’s distribution methods in the food service industry.

Benefits