Senior Copy Lead - Pharma & DTC Campaigns

Lucid Group; Philadelphia (Philadelphia County); On-site; USD 90,000 - 130,000; Full time

Job summary

Lucid Group in Philadelphia is seeking a Copy Supervisor with strong pharmaceutical experience to lead the development of strategically grounded copy and creative for a key client partnership. This is a hands-on role for an experienced writer who can turn complex medical and brand information into clear, engaging communications for DTC audiences, with HCP work as needed.

The role primarily involves promotional copy and creative for DTC disease state education across multiple channels.

Qualifications

• 6+ years of experience as a copywriter or creative within an advertising, marketing, or integrated agency environment.
• Strong pharmaceutical or healthcare experience.
• Strong portfolio demonstrating conceptual thinking, writing craft, and executional excellence across multiple channels.
• Ability to connect creative ideas and messaging to strategic and brand objectives.
• Solid understanding of agency workflows and collaborative project delivery.
• Experience reviewing, mentoring, and developing junior writers within a creative team environment.
• Confident communicator with experience presenting work internally and to clients.
• Comfortable working across a range of media and contributing to integrated campaigns.
• Able to work Eastern Time Zone business hours.

Responsibilities

• Develop high-quality copy for DTC and HCP audiences across integrated pharmaceutical marketing campaigns and communications.
• Translate complex clinical, scientific, and strategic information into clear, compelling, and engaging creative that supports brand objectives.
• Own copy development across projects from concept through execution, maintaining a high standard of craft, accuracy, and consistency throughout.
• Partner closely with Art, Account, Strategy, Medical, and Project Management colleagues to develop integrated creative solutions and move work efficiently from concept to delivery.
• Contribute to concept development and creative ideation, bringing fresh thinking and a strong understanding of the HCP or DTC audience to the work.
• Present and discuss creative work with internal teams and clients, clearly articulating the thinking and rationale behind copy recommendations.
• Respond thoughtfully and constructively to client, medical, legal, and regulatory feedback while protecting the integrity and effectiveness of the creative.
• Maintain consistency of brand voice, messaging, and creative standards across channels and deliverables.
• Review and provide thoughtful feedback on copy developed by other writers, helping strengthen the work and supporting the growth of junior creative talent.
• Take an active role in the broader creative team, proactively stepping in to solve challenges, support colleagues, and help deliver against shifting priorities.

Skills

Copywriting

Pharma Marketing

Portfolio

Brand Strategy

Mentoring

Cross-Channel

Job description

Lucid Group in Philadelphia is seeking a Copy Supervisor with strong pharmaceutical experience to lead the development of strategically grounded copy and creative for a key client partnership. This is a hands-on role for an experienced writer who can turn complex medical and brand information into clear, engaging communications for DTC audiences, with HCP work as needed.

The role primarily involves promotional copy and creative for DTC disease state education across multiple channels.