Senior Copy Lead – Healthcare & Pharma Campaigns

Digitas Health; New York (NY); Presencial; USD 81.000 - 117.000; Jornada completa

Descripción de la vacante

Digitas Health in New York is seeking a Copy Supervisor to lead the conception, design, and execution of innovative cross‑channel copy for web initiatives, online advertising, and digital marketing. You will partner with art directors and planners, supervise junior writers, travel as needed, and ensure campaigns meet business goals with clear, compliant messaging.

The ideal candidate has a four‑year degree and 6–8 years of agency experience, preferably pharma, with strong marketing principles

Formación

• Four year degree required.
• 6-8 years’ experience in creative/advertising environments.
• Pharma agency experience preferred.
• DTC and HCP writing experience required.
• Solid understanding of marketing and advertising principles.
• Strong experience on large cross-channel and/or direct marketing initiatives across mediums.
• Experience with online and offline media preferred.
• Candidate must be open to travel as needed.

Responsabilidades

• Partner with art directors, planning, and account team to provide creative, strategically sound solutions for client, in-house and new business needs
• Own projects, beginning to end
• Write and reference promotional material without supervision
• Constantly look for new, compelling copy presentation
• Strong understanding and experience in annotating
• Supervise and direct copy written by junior writers or copywriters
• Clearly communicate information and direction to other writers as well as suppliers, freelancers, and editorial staff.
• Participate in client meetings and presentations
• Present work in an organized and interesting manner
• You know the goals of every program that you work on and communicate those goals to the team consistently
• You understand the needs, motivations, and aspirations relevant to your audiences

Conocimientos

DTC writing experience

HCP writing experience

Cross-channel marketing experience

Advertising principles

Educación

Four year degree

Descripción del empleo

Digitas Health in New York is seeking a Copy Supervisor to lead the conception, design, and execution of innovative cross‑channel copy for web initiatives, online advertising, and digital marketing. You will partner with art directors and planners, supervise junior writers, travel as needed, and ensure campaigns meet business goals with clear, compliant messaging.

The ideal candidate has a four‑year degree and 6–8 years of agency experience, preferably pharma, with strong marketing principles