Senior Content Writer

The Juilliard School; New York (NY); On-site; USD 10,000 - 60,000; Full time

Job summary

An established industry player in performing arts education is seeking a Senior Content Writer to join their dynamic Communications and Marketing team. This role is perfect for a creative storyteller who can adapt content for various platforms, from web to print. The ideal candidate will craft narrative-driven content that resonates with a diverse audience, including alumni and performing arts enthusiasts. With a focus on innovation and collaboration, this position offers the chance to shape the institution's voice and engage with a vibrant community. If you have a passion for storytelling and a deep understanding of the performing arts, this opportunity is for you.

Qualifications

• 5 years of experience in content writing with a focus on digital channels.
• Exceptional writing skills with a strong understanding of SEO and content marketing.

Responsibilities

• Create engaging content across various platforms, aligning with Juilliard's voice.
• Collaborate with teams to produce high-quality materials for campaigns.

Skills

Content Creation

Storytelling

SEO Optimization

Digital Marketing

Attention to Detail

Cross-Functional Collaboration

Education

Bachelor’s degree in journalism or communications

Tools

Google Analytics

Content Management Systems

Social Media Platforms

Job description

Description

The Senior Content Writer plays a key role in the Communications and Marketing team by creating compelling content that drives engagement and advances Juilliard’s mission. This role requires a dynamic storyteller with a strong understanding of how to adapt content for various platforms, including web, social media, email campaigns, video, and print. The ideal candidate is both a creative writer and a strategic thinker, capable of crafting narrative-driven content as well as marketing copy that engages and resonates with a diverse audience, including alumni, current students, donors, and performing arts enthusiasts.

The Senior Content Writer will partner closely with cross-functional teams to bring fresh, innovative ideas to the table and be hands-on in writing content that aligns with our institutional goals and speaks authentically to our community.

Candidates should provide a resume and cover letter, as well as 2–3 recent writing samples (ideally spanning different media).

The annual salary is $85K to $90K, based on experience, skillset, and qualifications. This role reports to the Senior Director, Content Strategy.

Working at Juilliard

Founded in 1905, The Juilliard School is a world leader in performing arts education. The school’s mission is to provide the highest caliber of artistic education for gifted musicians, dancers, and actors from around the world so that they may achieve their fullest potential as artists, leaders, and global citizens.

Excellence and professionalism are important guides in how we go about our work, but we also connect to the mission as individuals in the workplace. We thrive because of our variety of backgrounds and our ability to be open and honest, and we also thrive because we enjoy each other’s company. We believe that each employee has the responsibility to help shape the Juilliard organizational culture, and we provide opportunities to participate in team-building throughout the year. Our organizational values focus on excellence, creative enterprise, and equity, diversity, inclusion, and belonging.

We encourage you to read more about how we achieve our mission on our website, juilliard.edu.

Role Responsibilities

• Strategic Content Creation: Write high-quality content across both print and digital channels, ensuring alignment with Juilliard’s voice and tone. Work closely with the Senior Director of Content Strategy to produce and refine content as well as provide strategic thinking on institutional campaigns and announcements. Ensure timely delivery of high-quality, engaging materials across platforms.
• Cross-Platform Storytelling: Craft versatile content that adapts seamlessly to different audiences, formats, and platforms by tailoring tone and messaging. While a digital-first approach is essential, the ideal candidate can move fluidly across channels, from marketing email copy and concise social posts to longform print articles, artist Q&As, and alumni-focused appeals.
• Brand Consistency: Ensure all content reflects Juilliard’s mission, values, and voice while maintaining consistency across all touchpoints.
  
  

Minimum Requirements

• Bachelor’s degree in journalism or communications, or equivalent combination of education and experience
• 5 years of commensurate experience
• Exceptional writing skills, meticulous attention to detail, and ability to work both quickly and accurately.
• Demonstrated expertise in writing and optimizing content for digital channels, including a strong understanding of SEO, content marketing, and social media best practices.
• Proven track record of crafting engaging, audience-centric narratives that connect emotionally and drive action.
• Ability to identify and innovatively meet the logistical needs of multiple projects simultaneously.
• Comfortable working in cross-functional teams and contributing ideas in brainstorming sessions while remaining open to feedback.
• Availability to work select nights and weekends
• Familiarity with the Chicago Manual of Style
  
  

Preferred Background

• Deep knowledge of the performing arts is very beneficial.
• Familiarity with content management systems, social media platforms, and analytics tools (e.g., Google Analytics).
• Ability to work in fast-paced, flexible setting and handle a large volume of work
• Excellent follow-up and follow-through skills
  
  

Nondiscrimination Policy

The Juilliard School is committed to a policy of equal treatment and opportunity in every aspect of its relations with its faculty, staff, students, and other members of the Juilliard community, and does not discriminate on the basis of actual or perceived race, color, religion, creed, age, sex, national origin, alienage, ancestry, citizenship, sexual orientation or preference, gender identity, physical or mental disability, medical condition, predisposing genetic characteristics, marital status, partnership status, or any other basis prohibited by applicable local, state, or federal law. This nondiscrimination policy covers, but is not limited to, recruitment, hiring, training, benefits, rates of pay and other forms of compensation as well as student admission, access, and treatment in school programs and activities.